Our Work: Page 2 of 2
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Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?
Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.
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How We Empower Customers: The WordPress User Guide
When creating a Custom Build Website for a customer, we provide a WordPress User Guide that explains how to use your website.
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The Tools We Use to Keep Website Projects Running Smoothly
Designing a manufacturing website is a lot of work. Our goal is to make the process as easy -- and efficient -- as possible for you.
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Creating a Distraction-Free Website
Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.
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Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading
A few of the items good designers take into consideration when optimizing website text for ease of reading.
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What is a Mega Menu and When Should It be Used?
For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.
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The Pros and Cons of Website Builder Plugins
Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.
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Bugeye Redesigns Website to Showcase Products & Capabilities
A manufacturer of flight simulation hardware for military and aerospace, Bugeye Technologies had completely outgrown its dated Wix website.
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Appli-Tec Increases Inquiries with Redesigned Technical Data Sheets
The project: Make each TDS a web page, and include an option for PDF download -- without having to create a separate document in Word or Adobe.
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The Website Scam No One Talks About: $25 WordPress Themes
Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.
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Pathmark Redesigns Website; Improves Navigation and User Experience
We worked with Kodi and Adam Carter to create a website that showcases their high-quality, Made in USA path lighting.
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Kays Engineering Redesigns Website with Room for Continued Growth
After Kays purchased a third company, Matt Kays tried to fit the new product line into the existing website - but realized it was time for an extensive update.
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Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)
Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.
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Finding the Right Industrial Marketing Consultant – Challenges and Opportunity
To find the right industrial marketing consultant, you’ll have to ask lots of questions.
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Communicating Your Manufacturing Story: Why Photos Need Captions
High quality product photos with captions tell your story and showcase your capabilities to engineers.
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Abby Industrial: A Certified SDVOB
In 2018, Tom Stanek asked Huff Industrial Marketing to create a new website for his Owner's Project Manager business.
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Form Cut Website Showcases Tiny Parts Expertise
Form Cut Industries, a manufacturer of specialized terminal pins and formed wire parts, wanted a new website to better communicate the company’s capabilities.
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How a Strategically Designed Website Can Make People’s Jobs Easier
"We want to eliminate telling people to click the 'back' button."
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Available Now: The 2015 B2B Web Usability Report
Usability Report by Dianna Huff, Derek Edmond and Casie Gillette. 24 key takeaways.
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The Evolution of a New Business Logo
How I worked with my designer, Rachel Cunliffe, to create a new logo for my business.
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Measuring that Which is Meaningful to Your Small Industrial Business
Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.
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Why Marketing Advice for Smaller Manufacturers Needs to Change
To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.