Marketing a la Carte
We’re often asked if we can help with various types of marketing projects — on an as-needed basis. For example, a manufacturing start-up hired us to manage a photoshoot and then create a new Careers section for the existing website. We brought in our photographer, Al Ferreira, and had a fantastic day. The company was thrilled with the result.
Once we successfully complete a project, we often become the manufacturing marketer’s go-to resource for all sorts of things that need copy, design, or other work.
“Can you design labels for our instrument control panel?” Yes.
Expert one-stop shop for strategy, copy, and design
Dianna Huff (left) has over 25 years of B2B and industrial marketing experience that includes writing copy for just about anything you can imagine. She’s worked with companies all over the globe, from Fortune 500s to small shops. Her superpower is marrying strategy and copy.
Rachel Cunliffe (right) designs the most beautiful websites and blogs in the world. In fact, we once got a really nice web project when the business owner searched for “best web designer” and she came up. Her graphic design work is exceptional and clean.
Together, we’re fast, thorough, and exceed your expectations. All work is done in-house by us — no artificial intelligence (AI) or outsourcing.
By availing yourself of our integrated writing and design services, you save time and energy. All work is created to your specification and requires minimal rework because we do it right the first time — on time and on budget.
The result: Marketing that rises above the slop.
What we can do for you
- Marketing collateral: Brochures, line cards, data sheets, case studies, newsletters, business cards.
- Print ads: Full, half, and quarter page ads for trade publications and show directories.
- Digital ads: For these, we’ll include tracking URLs so that you can track visits to your website.
- Case studies: Showcase your company’s expertise; once copy is approved, Rachel will design it to match your brand.
- Email and newsletter campaigns: Some clients have Dianna write the copy and they upload it themselves; we can provide full-service copy + design for trade publication email campaigns.
- Brand guidelines: For your company or your distributors.
- Ghostwriting / blog content: Dianna will interview your subject matter expert and then write it up with minimal edits needed on your part. Rachel can create custom graphics.
- Tradeshow graphics: Backwalls, banners, table skirts, sales collateral + the strategy to tie everything together.
Work samples:
Titan Abrasive tradeshow backwall: Work included the messaging, sales sheets, and the backlit backwall. Also shown, a digital ad for an email campaign.
Keystone label for parts bins: This was an on-the-fly “can you make . . .?” request. Answer: “Yes.” We had them printed up, too.
Appli-Tec conference booth: We worked with the sales team to create the banners, table skirt, and sales collateral for this corner booth.
Rethink Robotics sales sheet: Work included developing the strategy, copy, format, and design for each one; a total of eight.
Whatever you need, we can create it. Just ask!
We regularly vet vendors and oversee everything start to finish.
À la Carte Services
Copywriting
Move projects off the back burner
- All content is original and written by Dianna Huff
- Content written to your specification and audience
- Project fee includes interviews, writing, and any changes
- Content delivered on time (every time) and needs little editing — saving you endless frustration
- Collateral includes: Case studies, application notes, data sheets, print ads, guides, reports, white papers, video scripts, new website pages, email campaigns, etc.
Copywriting + Design
Save time and money
- Everything listed under Copywriting combined with the excellent skills of our designer Rachel Cunliffe
- All work completed in-house to your specifications and branding guidelines
- Print, digital, and one-off requests
- Integrated writing and design saves you time; no need to find a designer or manage multiple people across time zones
- One fee and invoice
Pre-Pay Project Pricing
Get a 10% discount
- Pre-pay several projects in advance, get a nice discount
- All project quotes come via signed contract with scope of project spelled out
- Save processing fees: Pay by ACH or check
- Carry over un-used dollars to your next project
- Dollars used and dollars remaining listed on Basecamp, our project management tool
What clients say
“I first hired Huff Industrial Marketing when I was VP of Marketing at (the original) Rethink Robotics. Dianna and her team helped us create product data sheets where none existed, as well as collateral, such as a cobot buyers guide and a corporate style guide for our worldwide distributor network.
“What I loved about working with Dianna and Rachel is that they were incredibly responsive and flexible. Each project was completed on time and at the quoted price.
“Far more critical to us, however, was the fact that Dianna totally understands the industrial manufacturing ecosystem and could get to work immediately.”
Sue Sokoloski
VP of Marketing
“Dianna is one of the best marcom writers I know, but more than that, she is just plain exceptionally smart. She goes from zero to sixty in seconds, making sense of complex concepts like a knife through butter. If you’re fortunate enough to land a spot on her client roster, whatever you do, don’t ever let it go. You will not find her equal.”
Lyn Chamberlin
The Brand Dame