Helping Small Industrial Manufacturers Grow
through Marketing
A small industrial company like yours has a wonderful story of ingenuity, hard work, and determination — the strong values that helped your granddad, parents, or you build your company.
But, your story isn’t being told. You’re busy running your company, and you run lean. You don’t have the time or the people for day-to-day marketing — let alone thinking through the strategy and ideas that drive new business.
That’s where I come in.
Hello! I’m Dianna Huff
My expertise is uncovering who you are as a company. I get to the heart of what makes you unique and turn it into a compelling story that’s honest, clear, and effective.
It’s marketing that attracts prospective customers and new hires because it builds trust and credibility — while delivering consistent, long-term results.
As president of Huff Industrial Marketing, I’m the lead for all website and marketing projects. I work with a fantastic team who share my passion for excellence.
My goal has always been to help smaller manufacturers achieve their growth goals and visions. I love what I do.
My focus: U.S. industrial manufacturers
Big agencies work across industries. I don’t. Instead, I focus exclusively on job shops and OEMs — usually with 50 employees or fewer — who lack marketing departments.
Because I’ve worked with manufacturers for over 20 years, I know how to present your story so that it resonates with your buyers.
Together, we build trust, keep you visible, and make prospects say, “We need to hire this company!” That’s my expertise — creating websites and marketing that make this happen.
Marketing know-how, creativity, and a dash of magic
Once your website is in place, I’ll work with you to create a custom ongoing marketing plan. Not ready for a new website, or you want to see how we’ll work together? Start small with a Website Review or marketing project via our À la Carte Marketing service.
Tell your story. Demonstrate your expertise. Build trust and credibility.
Custom Build Websites
Crafting strategically written, designed, and developed WordPress websites for industrial audiences.
Ongoing Marketing
Building long-term awareness and trust with custom programs that solve your marketing challenges.
À la Carte Marketing
Helping manufacturing marketers get stuff done for projects large and small — on time, on budget.
Consistent, proven results
I’ve incorporated the following principles in my work since 2015:
- Marketing must be done consistently in order to see results over time.
- Content should tell your story, demonstrate your expertise, and build trust and credibility with your audience.
- All content should be written for your audience, not for Google.
This holistic approach is why long-term clients see continued increases in website lead generation — and sales — year after year.
It’s more than marketing . . . it’s trust
After 27 years of being in business, I still love what I do: telling manufacturers’ stories through marketing. I love the trusted connections I have with clients and hearing about their lives and families. Most of all, I’m gratified by the results we achieve together.
What clients say
“In 2020, we hired the Huff Industrial Marketing team to redesign our website. The result is AMAZING!! Even better, the new website delivers RFQs every week. This is the second redesign they’ve done for us — the first was in 2014.”
— Matt Kays, VP Business Development, Kays Engineering
“Dianna and her team have provided ongoing marketing for Titan Abrasive since 2017. Due to Dianna’s recommendations, we see a steady stream of inquiries for our high-end, custom blast rooms and year-over-year continued growth. Hiring Huff Industrial Marketing is one of the best business decisions I’ve ever made.”
— Brandon Acker, CEO, Titan Abrasive Systems
Stories from the Keep It Made USA Blog
Celebrating small business, entrepreneurship, and American ingenuity.
Modern House Numbers
Brandy and Rick McLain founded their company in 2008 at the kitchen table. Today they employ 22 people at their 3,200 sq. ft. facility in Tucson, AZ.
PresenterTek Teleprompters
Inventor and entrepreneur Thom Tanner created the first robotic teleprompter stand to help his brother out of a jam. Then the White House called.
HF Coors Dinnerware
100% Made in the USA — and hand-painted, lead- and cadmium-free. These are the dishes your children will fight over when you’re gone.