We build custom WordPress websites, and manage Google Ads, to deliver high quality leads for jobs shops and OEMs.
Our differentiator: Real world expertise about industrial manufacturing and the people who do the work.
A hands-on approach to marketing. “Content” is more than words. It’s the strategy, messaging, images, and thought that go into everything you put out to the world, from your website and Google Ads to LinkedIn or a newsletter.
- Content should tell your story, demonstrate your expertise, and build trust and credibility with your audience.
- All content should be written for your audience, not for Google.
- Marketing must be done consistently in order to see results over time.
This approach is why our long-term clients see continued increases in website lead generation — and sales — year after year.
Hello! I’m Dianna Huff, president of Huff Industrial Marketing
Our specialty is working with industrial manufacturers with long sales cycles (up to two years), who want to grow but aren’t getting leads.
Because the website is the foundation for all your marketing, it’s crucial you establish trust and credibility with prospects from the get-go. It’s why we take the time to get to the heart of what makes you unique — while also walking through your sales process to thoroughly understand it and your prospects’ challenges. Then, we build (or revise) your website.
Once it’s live, we commence with a customized marketing program to deliver high-quality leads on a consistent basis. It’s a proven method that works.
It’s more than marketing . . . it’s trust
After 28 years of being in business, I still love what I do: telling manufacturers’ stories through marketing. I value the trusted connections we have with clients and being a part of their team. Most of all, I’m gratified by the results we achieve working together.
Our focus: U.S. industrial manufacturers
Big agencies work across industries. We don’t. Instead, we focus exclusively on job shops and OEMs — usually with 50 employees or fewer — who lack marketing departments.
Because we’ve worked with manufacturers for over 20 years, we know how to present your story so that it resonates with your buyers and prospective new hires.
Together, we build trust, keep you visible, and make prospects say, “We need to contact this company!” That’s our expertise — creating websites and marketing that make this happen.
Marketing know-how, creativity, and a dash of magic
Need ammunition to convince your boss your company needs a new website to increase lead generation and sales? See our Website Audit service.
Want a results-oriented team to work with you for long-term lead generation? Our Lead Generation Marketing Program consistently generates high-quality marketing qualified leads.
Want help with Google Ads or a marketing project, such as a blog or newsletter? We have you covered with À la Carte Marketing services.
Demonstrate your expertise. Build trust and credibility. Consistently see results.
Custom Build Websites
Crafting strategically written, designed, and developed WordPress websites for industrial audiences.
Lead Generation Marketing
Customized programs designed to build awareness, trust, and leads for the considered sales cycle.
À la Carte Marketing
Human-created expert copywriting and design for blogs, newsletters, marketing collateral, etc.
What clients say
“We continually meet our RFQ goals. I began working with Huff Industrial Marketing in 2021 as a new hire to Appli-Tec, and after assessing our sales and marketing, charged them with improving our website lead generation, as well as meeting set monthly and annual goals. Dianna and her team analyze data and recommend changes; more importantly, however, they listen to us. The result is continuous improvement – to our marketing and website and to our processes.”
— Steve Pelletier, Technical Sales Lead, Appli-Tec
“Hiring Huff Industrial Marketing is one of the best business decisions I’ve ever made. Dianna and her team have provided ongoing marketing for Titan Abrasive since 2017. Due to Dianna’s recommendations, we see a steady stream of inquiries for our high-end, custom blast rooms and year-over-year continued growth.”
— Brandon Acker, CEO, Titan Abrasive Systems
“The new website delivers RFQs every week. We hired the Huff Industrial Marketing team to redesign our website. The result is AMAZING!! This is the second redesign they’ve done for us — the first was in 2014.”
— Matt Kays, VP Business Development, Kays Engineering
Examples of Our Work
These case studies demonstrate how we think and solve challenges. We strategically tell your story through flawlessly executed marketing.
Continual Improvement: The Conversion Report
The in-house tool we created to prove your marketing program is working and your website is delivering leads.
69% Conversion Increase from Paid Search
How niche manufacturers with smaller budgets can incorporate Google’s machine learning into their Ads campaigns.
Attention to Detail: Website Design
Small details, such as the inconsistent alignment of the boxes in the “Before” image, communicate YOU don’t pay attention to detail.