Paid Search (Pay-per-Click)
If you have a small PPC budget, it can be tough to see results with Google Ads. This was the challenge I faced in 2018, when a client asked if I could implement a program for his company.
After months of learning how to use the complex platform, I cracked the code. Today, I specialize in Google Ads search campaigns that get you leads.
My secret: Combining what Google does best (machine learning) with my own marketing expertise. I ignore all the noise and focus on what works for you.
Small accounts my speciality
Niche market? Custom capabilities and complex services? These are real challenges for small manufacturers wanting to do Google Ads. Why? Because Ads is set up for and caters to huge companies, with huge data sets, doing e-commerce.
PMax, broad match, Display ads — none of this may be applicable to you and your small manufacturing company. If you follow Google’s recommendations, however, you can end up spending a whole lot of money for very little ROI.
Instead, I take a different approach. I focus on traditional search ads, and use all the tools at my disposal, from website content to conversion tracking, to ensure you see results.
For the win!
A long-term client received major POs from two separate companies within two weeks of one another. Both had initially contacted the client two years prior.
Using the archived Conversion Reports, we tracked the sales wins to Google Ads. One was an Ads click, the other a manually dialed phone call (tracked using Ads dynamic call tracking).
That’s the power of using Google Ads for lead generation.
What your PPC plan includes
- Paid search strategy that’s tied to your marketing goals
- Set up of new campaigns or troubleshooting existing ones
- Tracking code installed for conversion tracking; GA4 Goals setup and integration with Google Ads
- All campaigns actively managed; no set and forget
- Weekly conversion reports
- Matomo Analytics dashboard showing Conversions by Paid, Organic, etc.
Setting up and managing your Google Ads campaigns is part of the Lead Generation Marketing Program.
“Marked improvement in the frequency and quality of leads.”
“I worked with Huff Industrial Marketing while VP of Sales & Business Development at Urethane Innovators. Dianna Huff and her team were great to work with and were a critical and valuable part of the sales and marketing team.
“Dianna delivered a plan that focused on website content improvement, SEO analysis, and a greater focus on the use of Google Ads. Her team executed the plan, clearly identified key deliverables, and communicated in a timely manner. We ran various campaigns focusing on product families and saw a marked improvement in the frequency and quality of our leads. I would recommend Huff Industrial Marketing to any company that requires and desires a creative and goal deliverable-focused marketing partner!”
— Mike Dolan, Sales Leader, South-Tek Systems