Industrial Marketing that Attracts People
Telling your story is the work
Last summer, I sent one of my sporadic email updates with the subject line: “The Olive Oil Edition.” The topic had nothing to do with marketing. Instead, I shared what I was learning about ultra premium, extra virgin olive oil. I was using lots of it while preparing meals with fresh, locally-grown produce. Yum!
That email had a 78% open rate. Several people replied to say how much they enjoyed reading it. One person, who hails from a small village in Portugal, sent me a photo of ancient olive trees from the surrounding countryside where he grew up.
The responses made me realize people want to hear our stories. They want to know what makes us tick, what interests us, and how we think. Most of all, they want to know if we’re a company or individual they can trust.
Hello! I’m Dianna Huff
As President of Huff Industrial Marketing, I oversee all aspects of the business and client projects. I also work with a fantastic team — all of whom share my passion for excellence.
Our expertise is uncovering who you are as a company. Together, we get to the heart of what makes you and your company unique — and turn it into a compelling story that’s honest, clear, and effective.
The result: Marketing that attracts people — prospective customers and new hires — because it builds trust and credibility while also being authentic to you.
Sound a little airy-fairy? No worries. We’re pretty serious about achieving goals and helping you increase sales, too.
What we do
Tell your story. Showcase your expertise. Build trust and credibility.
Custom Build Websites
Crafting strategically written, designed, and developed WordPress websites for industrial audiences.
Ongoing Marketing
Building long-term awareness and trust with marketing programs tailored to your company.
À la Carte Marketing
Helping manufacturing marketers get stuff done for projects large and small — on time, on budget
Who we work with
We work primarily with industrial manufacturers — job shops and OEMs — and those in the wider industrial space, such as construction, distributors, sales organizations, etc.
Most of our clients have fewer than 50 employees. We often start with creating a new website and then become their outsourced marketing department.
Some of our clients are larger manufacturers whose agencies couldn’t deliver the technical depth they needed, so they came to us.
Why clients trust us
I founded Huff Industrial Marketing in 2014 because I wanted to build a business based on my own ideas. From the start, I committed to testing, refining, and mastering what truly works for industrial companies — a solid foundation that keeps growing.
I built a gold-standard team that’s the best you’ll find anywhere. Experts in website design, development, photography, and public relations, they’re aligned with the same commitment to delivering exceptional work and customer service.
The clients who signed on in the beginning had no idea who I was but decided to trust me — they’re still with us today.
When we asked why they stick with us, one pointed to our Weekly Conversions Report and said, “This. You help us meet our goals and prove it every week.”
If you’re not getting the results you want from your website or marketing, you owe it to yourself to take 30 minutes to learn how we can help you.