Custom Build Websites
Sticker shock.
It’s what sometimes happens to people when they see our fee.
It’s true. We’re not cheap. You can find much less expensive website alternatives – including low-cost freelancers, cheap themes, and DIY platforms.
We could cut corners, but we don’t, nor do we apologize for it. Who wants their name tied to shoddy work? You’re a manufacturer. Would you?
We’re a tight-knit team of detail-oriented, smart people who sweat the small stuff. We do exceptional work, and it shows.
The money you spend on a new website is an investment – in your business and your future. We want you to say, “We chose Huff Industrial Marketing — because we wanted the best.”
A website that delivers the results you want
We regularly hear from manufacturers they’re not getting *any* leads from their existing sites.
Once you have a Huff Industrial Marketing website, you will get leads — RFQs, contact forms, emails, calls, and even open job form applications.
The inquiries will start off slowly but over time, the number will grow and they’ll be “in the ballpark” — meaning, they’ll be relevant to your business.
If you hire us for ongoing marketing, we’ll track all of this for you. You’ll know where your leads come from — because you’ll get a report every week.
If that’s the type of result you want from your website, and the relationship you want with your marketer, then let’s have a conversation.
Websites tailored to your business and sales process
The success of your website is based on us spending the time necessary to do everything that’s needed — without cutting corners. All Huff Industrial Marketing websites include the following:
Discovery
- Collect information about your business and industry
- Facility tour and/or interviews with key personnel, including sales team
- Analysis of your branding and messaging across social channels, search, marketing collateral, etc.
- Competitor analysis, including their messaging, branding
Strategy & Messaging
- Project Strategy document based on Discovery phase
- What makes your company different and why
- Target audiences, their challenges and how you solve them
- Lead generation and sales process
- Brand assets and how they’ll be used throughout the website design
Original Copy
- Word doc that includes all the copy for all the pages
- Site map and navigational structure
- Title and meta tags for search
- Calls-to-action / Footer copy
- Open job positions
- RFQ / Contact form / Job Application form
Design & Development
- Custom-designed WordPress theme based on Project Strategy and written content
- Design mockups delivered via Sketch for you to review
- Standards-compliant HTML5/CSS coding; conforms to Google’s stated guidelines
- Clean, flexible, fast-loading and 100% glitch-free code
- WordPress and applicable plugins installed and set-up; Private development server
- Speed testing, optimization, and QA testing
- Style guide with fonts and colors for consistent marketing
Launch
- Redirects
- Configure web host
- Migrating the website to go live and/or moving to a new website host
- Comprehensive User Guide
- Training
- Minor updates within two weeks of launch
- Create Analytics goals
Project Management
- Ensure messaging is communicated through entire build: Design, photos, images, copy, calls-to-action, etc.
- Keep project milestones on schedule
- Provide prompt responses to all questions via video call, phone, or email
- Work with the photographer and attend the photoshoot
- Technical support
- Access to Basecamp, our easy-to-use project management tool where you can see all work being done and communicate with anyone on our team, any time
Optional Add-Ons
Special Features
- Advanced product filters to aid search
- Dealer logins
- E-commerce
- Multi-language
- External integrations
- New or updated logo design
- Photography
Maintenance & Support
- Ongoing website support for nominal annual fee
- WordPress and plugins maintenance
- Site updates
Ongoing Marketing
- Custom Programs
- Content Marketing, PPC, PR
- One-off projects: Business collateral, trade show backwalls, etc.
- Website updates
- Weekly Conversion Reporting
- Complementary Matomo Analytics account