Behind the Scenes

Attention-to-Detail: Website Design

The small details are important, whether making sails, machined parts, or websites.

Use Professional Photos to Tell Your Story

No one really cares about your machines, but they do care about how you work, achieve precision, eliminate defects, etc. Tell your story with photos.

Celebrating 27 Years in Business

I finally realize I made it here due to one reason: I got up every morning and went to work.

Consistent Marketing, Long Term: The Results

If you're wanting to achieve business growth, having a long-term strategy and goals, communicating them to your entire organization, and then consistently working to meet them is key.

Matomo Analytics: A Game Changer for HIM

We're serious about documenting the success of your Ongoing Marketing program. Here's how we do it.

Where Messaging Starts: Asking Questions

The first step in creating website messaging that builds trust and credibility: Asking lots of questions.

How We Track Lead Form Conversions

Google Ads wants you to set up Enhanced Conversions. We get the same info without sending your customers' data to Google.

Creating a LinkedIn Profile Header to Match New Branding

Our bread and butter is the day-to-day work we do for our ongoing marketing clients.

Where Ideas Begin: A Notebook & Pen

It's old school to be sure, but it works amazingly well for generating fantastic ideas: the good old notebook and pen.

The Hamburger Icon: It Shouldn’t Replace Your Top Nav!

The hamburger icon is used to denote the menu when users view a website on a mobile device, such as a phone or tablet.

Silver Bullet Marketing vs. Consistent Improvements: Which One Delivers Results?

Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.

Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading

A few of the items good designers take into consideration when optimizing website text for ease of reading.

What is a Mega Menu and When Should It be Used?

For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.

The Evolution of a New Business Logo

How I worked with my designer, Rachel Cunliffe, to create a new logo for my business.