Behind the Scenes

Matomo Analytics: A Game Changer for HIM

We're serious about documenting the success of your Ongoing Marketing program. Here's how we do it.

How We Track Lead Form Conversions

Google Ads wants you to set up Enhanced Conversions. We get the same info without sending your customers' data to Google.

What Makes Us Different: We Work Fast

An example of our work showing just how responsive we are to client requests.

“Question Every Requirement” — Elon Musk

Using Elon Musk's algorithm to improve Huff Industrial Marketing's processes. Plus, a Rocky update.

Google Changes: Keep Calm . . . But Have a Plan

The last year has been rough for the SEO industry with the myriad changes wrought by Google.

MOO Delivers Flawless Envelopes

Why even a lowly envelope delivers a message about your work, company, brand, and process -- and why it's all important.

The Drive to Be the Gold Standard for Manufacturers

My goal, since starting Huff Industrial Marketing in 2014, is to be the Gold Standard for smaller manufacturers.

Creating a LinkedIn Profile Header to Match New Branding

Our bread and butter is the day-to-day work we do for our ongoing marketing clients.

Where Ideas Begin: A Notebook & Pen

It's old school to be sure, but it works amazingly well for generating fantastic ideas: the good old notebook and pen.

MatomoCamp Presentation: Small Data, Big Results

Dianna Huff and James Alavosus were honored to present at MatomoCamp 2023.

Industrial Photography: Telling Your Story Through Pictures

Al Ferreira explains why industrial photography is a worthwhile investment for your manufacturing website.

What Inspires Us: Listening to Our Clients

You don't need AI to create great content. All it takes is curiosity -- and skillful writing.

Final Tasks Before Website Go-Live

To ensure website go-live success, the Huff Industrial Marketing team oversees several critical tasks before, during, and after.

How We Empower Customers: The WordPress User Guide

When creating a Custom Build Website for a customer, we provide a WordPress User Guide that explains how to use your website.

The Tools We Use to Keep Website Projects Running Smoothly

Designing a manufacturing website is a lot of work. Our goal is to make the process as easy -- and efficient -- as possible for you.

What is a Mega Menu and When Should It be Used?

For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.

The Evolution of a New Business Logo

How I worked with my designer, Rachel Cunliffe, to create a new logo for my business.