digital-marketing With all the changes Google is making, relying on SEO as your prime lead generation tactic can become a scary proposition.

In a new piece for the Gardner Business Media blog, I discuss the three huge changes Google has made and how these changes impact SEO for manufacturers. In fact, Google has made so many changes, I now tell small manufacturers that if they’re relying on SEO to generate the bulk of inquiries, they may want to reconsider their strategy.

To ensure you build brand awareness and inquiries across multiple marketing channels, it pays to have a diverse marketing mix, one that includes print ads. Print ads? Yep, print ads.

Read the full article, Why Three Huge Google Changes Should Make You Reconsider Print Ads, at the Gardner Business Media blog.