The story we hear from business owners and marketing & sales people is this: “We’re swamped. We need help but don’t know what to do first. We’ve tried working with an agency but they were very slow to respond and didn’t understand us or manufacturing.”
With over twenty-five years of hands-on manufacturing and marketing experience, we quickly and easily solve this problem for you.
The benefits of having Huff Industrial Marketing create and manage a custom marketing program for you are many.
Benefit #1: Reduce stress, reclaim your valuable time
When you work with us, no hand-holding is required. We hit the ground running and focus on implementation and early wins. We’re fast, smart, and responsive.
Benefit #2: No need to hire extra people
Huff Industrial Marketing takes care of all tasks associated with creating and implementing your marketing program:
- All content is written in-house by Dianna Huff, or if you’re adding a PR component to your program, by Art Sesnovich. Nothing is farmed out, or God-forbid, created by a bot/AI.
- Our in-house designer Rachel Cunliffe creates custom, branded graphics as needed or advises on the best stock photo/s to use.
- Programmer Stephen Merriman adds custom tables and other formatting elements to the content we create.
- Photographer Al Ferreira can provide stellar studio photos of your products or perform on-site photography when needed (and Dianna can be in-studio or on-site when Al does the work).
If you need something outside the scope of our offerings, such as an animated video, we’ll vet and hire the right person or agency.
Benefit #3: Align marketing and sales
We’re intimately familiar with all aspects of manufacturing across many industries — from adhesives and metals to robotics and machining.
We’re also super proficient in branding, messaging, SEO, PPC, Google Analytics, LinkedIn, etc. To efficiently drive RFQ form conversions, your brand and messaging is aligned across all marketing channels.
Benefit #4: Quick-read weekly conversions report (our own!)
At the start of working with you, we set a monthly RFQ KPI baseline and goal. You’ll know your program is working because each week we provide you with a weekly update showing where your inquiries came from, plus goal progress.
Customers love this report because they can track inquires to sales.
Impact: Measurable results
Over time, your website and other marketing begins to consistently pay real dividends. You’ll see improved branding via search, more targeted traffic to your website, and more calls, emails, and RFQ form submissions.
But the best feedback on our work comes from a supplier to one of our customers. The supplier called to inquire about hiring us. “Whatever you’re doing,” he said, “it’s working. Their sales are exploding.” Can’t get any better than that!
“I worked with Huff Industrial Marketing while VP of Sales & Business Development at Urethane Innovators. Dianna and her team were great to work with and were a critical and valuable part of our sales and marketing team. Dianna delivered a plan that focused on website content improvement, SEO analysis, and a greater focus on the use of Google Ads. Her team executed the plan, clearly identified key deliverables, and communicated in a timely manner. We ran various campaigns focusing on product families and saw a marked improvement in the frequency and quality of our leads. I would recommend Huff Industrial Marketing to any company that requires and desires a creative and goal deliverable focused marketing partner!”