Custom marketing programs for smaller industrial manufacturers
Lack an in-house dedicated marketing team? We create and implement custom marketing programs based on your needs, goals, and budget.
Tactics include content, SEO, paid search (PPC), and PR. Programs range from deploying one or more tactics to overseeing all marketing and coordinating with your sales team.
We’ll have a conversation with you before providing a custom quote.
Examples of Custom Marketing Programs
The programs shown below are examples of what we can do for you and their indicative costs. Plans run yearly and are invoiced monthly.
Content Marketing
Build your foundation
from $2,950/mo
- Content marketing: 1–2 custom pieces per month: Interview, writing, editing, publishing
- All content written by Dianna Huff; no AI or farming out to freelancers
- Editorial calendar as needed
- LinkedIn company page content creation; post boosting
- Ongoing recommendations to improve marketing and lead generation
- Weekly Conversion Report showing where your leads came from
- One call per month to discuss progress and tasks ; unlimited email
Post boosting spend not included. One-off onboarding fee may apply to set up a website Resources section.
Content Marketing, PPC, PR
Get more sales-ready leads
from $4,650/mo
- Content marketing: 1–2 custom pieces per month: Interview, writing, editing, publishing
- All content written by Dianna Huff; no AI or farming out to freelancers
- LinkedIn company page content creation; post boosting
- Ongoing recommendations to improve marketing and lead generation
- Paid search management (Google and MSN): All campaigns actively managed, including regular check-ins for ad spend, bids, clicks, and conversions
- Expert PR by Art Sesnovitch: Article placement, company write ups, podcast interviews
- Weekly Conversion Report showing where your leads came from
- Matomo Analytics analysis: Monthly report; recommendations
- Two calls per month to discuss progress and tasks; unlimited email
Ad and post boosting spends not included. One-off onboarding fee may apply to set up a website Resources section.
Marketer-at-Large
Align marketing and sales
from $5,975/mo
- Coordination with sales team with regard to marketing strategy, setting KPIs, etc.
- Content marketing: Creating custom content based on sales strategy and goals: Interview, writing, editing, publishing
- All content written by Dianna Huff; no AI or farming out to freelancers
- Ongoing recommendations for improving marketing and lead generation
- Paid search management (Google and MSN): All campaigns actively managed, including regular check-ins for ad spend, bids, clicks, and conversions
- Ongoing website updates based on data analysis to improve user experience, reduce friction to RFQ, SEO, paid search adjustments, etc.
- Expert PR by Art Sesnovitch: Article placement, company write ups, podcast interviews
- Weekly Conversion Report showing where your leads came from
- Matomo Analytics analysis: Monthly report; recommendations
- Weekly call to discuss progress and tasks; unlimited email
Ad and post boosting spends not included. One-off onboarding fee may apply to set up a website Resources section.
“Huff Industrial Marketing created a library of content about our equipment, and have made continual updates to the website and our PPC campaigns. Thanks for their PR work, we are now being featured in trade publications and podcasts. All of which have delivered a steady stream of RFQs for our high-end, custom blast rooms. Our results for 2022 far exceeded our goals. We couldn’t be happier.”
Brandon Acker
President, Titan Abrasive Systems