A typical scenario for manufacturers who work with us.
Once we complete a custom website build, we’re often asked, “Can you provide ongoing marketing for us – and if yes, what does that look like?”
We create and implement custom marketing programs based on your needs, goals, and budget.
Programs can include one tactic, such as Content/SEO or Paid Search (PPC), or a combination of tactics, such as Content/SEO, PPC, and PR.
A few customers want us to oversee all of their marketing while also coordinating with their sales team several times a month. We call this program Marketer-at-Large.
The programs shown below are examples of what we can do for you and include fee ranges to give you an idea of cost.
NOTE: We’ll first have a conversation with you before providing a custom quote. Plans run for 12 months and are invoiced monthly.
Examples of Custom Marketing Programs:
Content/SEO
$1,495 – $1,695 / month
Build Your Foundation
- One or two content pieces per month: Includes interview, writing / editing, & uploading to your website
- SEO: Monitoring keywords and search engine rankings, analyzing website analytics data, etc.
- LinkedIn: Creating content for Company page; Post boosting (additional fee)
- Ongoing recommendations for changes to improve marketing and lead generation
- Weekly conversion reports showing where your leads came from
- Monthly report with analysis of Google Analytics + call; recommendations
- One call per month (or as needed) to discuss progress; unlimited email
One-off onboarding fee may apply to set up a website Resources section.
Content/SEO, PR, PPC
$3,650 – $5,695 / month
Get More Sales-Ready Leads
- One or two content pieces per month: Includes interview, writing / editing, & uploading to your website
- SEO: Monitoring keywords and search engine rankings, analyzing website analytics data, etc.
- Paid Search Management (Google and MSN): All campaigns actively managed, including regular check-ins for ad spend, bids, clicks, and conversions
- Expert PR with Art Sesnovich, including article placement, company write ups, and podcast interviews
- LinkedIn: Creating content for Company page; Post boosting (additional fee)
- Ongoing recommendations for changes to improve marketing and lead generation
- Weekly conversion reports showing where your leads came from
- Monthly report with analysis of Google Analytics + call; recommendations
- Two calls per month to discuss progress; unlimited email
One-off onboarding fee may apply to set up a website Resources section. Fee range doesn’t include Ad spend.
Marketer-at-Large
$5,975 – $7,975 / month
Align Marketing and Sales
- Coordination with sales team to create marketing strategy, set KPIs, etc.
- Content marketing: Creating custom content based on sales strategy and goals
- If applicable: Management of your paid search ads (Google and MSN): All campaigns actively managed, including regular check-ins for ad spend, bids, clicks, and conversions
- Ongoing website updates based on data analysis to improve user experience, reduce friction to RFQ, SEO and/or Paid search adjustments, etc.
- If applicable: Expert PR with Art Sesnovich, including article placement, company write ups, and podcast interviews
- Ongoing recommendations for improving marketing and lead generation
- Weekly conversion reports showing where your leads came from
- Monthly report with analysis of Google Analytics + call; recommendations
- One call weekly (or per your schedule) to discuss progress and tasks; unlimited email
One-off onboarding fee may apply to set up a website Resources section. Fee range doesn’t include Ad spend.
“We’ve been working with Huff Industrial Marketing since 2017. After Dianna, Rachel and Stephen designed the Titan website and shopping cart, Dianna then created a Google Ads campaign for us — and delivered a lead the first month that paid for the entire year’s campaign. Since then, she and her team have created a library of content about our abrasive blast equipment, and have made continual updates to the website and our PPC campaigns — all of which have delivered a steady stream of RFQs for our high-end, custom blast rooms. Most recently, Dianna suggested bringing on Art Sesnovich for PR. Due to his work, Titan is now being featured in trade publications and podcasts; this increased exposure has resulted in more searches for the Titan name and RFQs (including a huge sale). Our results for 2022 far exceeded our goals. We couldn’t be happier.”