What people have to say about working with Huff Industrial Marketing.


“I first hired Dianna Huff and Rachel Cunliffe to redesign my website — after which, they moved my shopping cart into Shopify, as well as integrating it seamlessly into my website. I then hired Dianna to create an AdWords program for one of my custom products. I received an inquiry the first day the campaign went live. The inquiry became a sale, which paid for the AdWords campaign for the entire year. I’m not saying this will be your experience, but I am saying Dianna knows and understands manufacturing and how the inquiry and sales process works!”

— Brandon Acker, President, Titan Abrasive Systems

Sandi McCann

“I’ve worked with Dianna in the past, and even though my company isn’t in manufacturing, I asked if she would create an AdWords campaign as part of our recruitment strategy. In addition to setting up our AdWords account and campaign, she also recommended two changes with regard to our funnel — the result of which, the candidates we now see are of very high quality. Dianna is exceptionally smart and thorough. She’s an instrumental part of our marketing team.”

— Sandi McCann, Founder and CEO, HomeCare of the Rockies

Kurt Moberly

“We’ve been working with Dianna Huff, and her counter-part, Rachel Cunliffe, since 2016, when they first redesigned our under-performing website. Today Dianna oversees our marketing program, including AdWords. We receive a robust number of high-quality inquiries each month from top-notch companies who wouldn’t have otherwise heard of us, called us, or found us in Google. You will have enormous difficulty finding anyone who will work harder for you than Dianna. Her level of dedication and professionalism, plus her understanding of the need for (and for that matter, the definition of) good marketing, is what helps us meet our marketing and business goals.”

— Kurt Moberly, General Manager, Urethane Innovators

Sharon Teitelbaum

“Dianna Huff is an amazing resource. During my most recent website re-design, she read through my old, lengthy, over-written old website and identified its overall message, which was still good. She also identified which pieces of the old website should be brought over into the re-design and what needed to be jettisoned. Performing this function was enormously valuable to me, as I no longer had any objectivity about the old site, nor did I have the marketing chops or web-savvy to know what was still usable. Dianna has those chops and many others as well. I’ve worked with Dianna at other points in my business history and have come to have enormous trust in her judgment. She’s just so solid, straightforward, and clear. It’s not only a stress-reducer to work with her, it’s also a pleasure.”

— Sharon Teitelbaum, Executive and Career Coach

Cory Ploessl

“European Home enlisted the services of Dianna as a marketing consultant, and I had the extreme pleasure to work with her (as their first Marketing Manager) for two years. The vast majority of customers we talk to found us through a simple Internet search. Over a one year span our site saw an increase in total traffic of 77% due to her initial and ongoing SEO efforts. More than just the numbers, however, Dianna was always able and willing to work with us — acting as an SEO data analyst one day and marketing mentor the next. She works extremely hard on her clients’ behalf and somehow finds the time to stay up to date on crucial marketing developments. I would commonly get the call, ‘Did you hear what Google is doing now!? This is what we need to do to prepare…’ I always knew our best interests were in good hands.”

— Cory Ploessl, Marketing Manager, European Home

Amy Almeida Prigmore

“I worked closely with Dianna Huff on redesigning our company’s web site. Throughout the process Dianna has been a consummate professional. Dianna took great pains to understand our company’s communication goals from our first meeting. She thinks strategically and brought excellent direction and follow through to the project. Our entire management team has been enormously impressed with Dianna’s integrity and desire to exceed our expectations at every turn. We’re also thrilled with our redesigned web site. Our company has great confidence in Dianna Huff, and look forward to working with her on other projects.”

— Amy Almeida Prigmore, VP, Finance and Administration, New England Electropolishing

Matt Kays

“Dianna Huff has been great to work with. She helped us with a complete redesign of our website, and has also consulted with us on other ongoing marketing projects. She is extremely knowledgeable in the B2B industrial marketing realm, which has proved to be very helpful to improving the marketing strategy of our small manufacturing company. She is very responsive and helpful, whether on the phone or via email. I would highly recommend Dianna for any website or marketing needs you may have.”

— Matt Kays, VP, Business Development, Kays Engineering, Inc.

Phil Allen

“I always truly appreciate working with professionals like you. Our project started with a simple SEO audit and evolved into an assessment of our Marketing strategy and direction. You helped me to shift the focus away from our equipment and technology to the real source of our customers’ success – our people. Over my career I’ve been lucky to partner with some very talented people. I’m happy to include Huff Industrial Marketing in that group!”

— Phil Allen, Sales and Marketing Manager, Lowell, Inc.

Holly Markham

“Dianna helped me immensely with redesigning my website. She was able to focus in on what was needed and clear out the clutter. When I thought things were off-track, she calmly steered it right back on-track. She kept the site development moving along. Without Dianna’s involvement, the redesign project would have taken us much longer and wouldn’t have turned out as well. Dianna has a very positive and professional attitude.”

— Holly Markham, Founder and President, European Home

Tom Stanek

“We much appreciated Dianna Huff’s careful study of our business and goals to craft our message and help us refresh our marketing plans. She understands manufacturers and regional businesses big and small and how businesses sell. Best of all, she has an fine team of colleagues that supply expertise where needed. They will work very hard for you. Huff Industrial Marketing can help in ways large and small, just ask.”

— Tom Stanek, Founder and President, K2 Castings

Mac Macintosh

“I’ve worked with Dianna over the years on other projects. I partner with her because I know I’m getting the best: a true professional who understands the Web and websites. Dianna takes the lead, and with very little direction and hand-holding, produces the type of content that works best for online B2B lead generation.”

— Mac McIntosh, Founder and President, AcquireB2B

Mary Fitzgerald

“Working with Dianna was a pleasure! She rewrote our website content to improve our presence in organic online searches and was very responsive and helpful. Even when the rewriting project was completed, Dianna continued to assist us and our web designer in laying out our website to create a more cohesive and dynamic visual message. We’re definitely seeing an improvement in the number of leads we’re getting — and the people who call are targeted prospects who understand what we provide.”

— Mary Fitzgerald, President, Acme Wire Products Co., Inc.

Chris Oskirko

“Dianna’s expert assistance continues to be a key in contributing to the success of our marketing program — including the recent complete revamp of our website. Not only does it make my heart sing, but we’re seeing results as well. Dianna is always enthusiastic, professional and generous in sharing her experience and suggestions. I would not hesitate to contact or recommend Dianna for any marketing request.”

— Chris Oskirko, VP Marketing & Sales, Lanmark Controls

Linda Cornell

“I’m writing to express the Visiting Nurse Association’s deep appreciation for the wonderful work you did to completely overhaul our website. With very little instruction, you were able to capture the essence of our organization, our values and our mission — and then communicate it in a way that clearly demonstrates who the VNA is and what we do. Thank you.”

— Linda S. Cornell, President and CEO, VNA of Eastern Massachusetts

Dennis Woodruff

“I’m very happy with how you helped me and my team create a new site. You gave us excellent insights; in fact, you understood what goes on in my head better than I do. You’re not a 20-something who is all hyped up on social media. I have three grown children — all of whom have friends who ‘do websites.’ You’re a true communications professional.”

— Dennis Woodruff, Founder and CEO, ClearView Consulting Company

Simone Joyaux

“Thank you over and over again Dianna and Rachel [Cunliffe, Cre8d Design]. I just was found ‘on the internet’ by a radio show host in New Brunswick, Canada, and am being interviewed tomorrow about fundraising. The radio host found me . . . because of YOUR WORK. Thank you, thank you.”

— Simone Joyaux, CEO, Joyaux Associates

Pauline Jakober

“Dianna’s passion for marketing communications and positive energy are infectious. We have a few clients in common and I always enjoy collaborating with Dianna. Her deep understanding and experience of her craft are clearly evident but what I truly appreciate about Dianna is how she treats her clients and how she approaches their programs. You can tell how much careful thought and diligence she puts into her work from creative concepts through execution – simply the best!”

— Pauline Jakober, CEO, Group Twenty Seven

Jaylin Krell

“We hired Dianna to help us optimize our site in November 2010 and then hired her to provide ongoing marketing services for all of 2011. With her help we were able to double our organic search traffic and increase our leads. She also created some really great marketing collateral pieces where none existed, including a case study, white papers, a Wikipedia page, blog posts and a monthly newsy-letter for our sales reps and distributors. Our reps were so happy, they thanked me! I highly recommend Dianna for your marketing needs. It’s a true pleasure working with her.”

— Jaylin Krell, VP Marketing, MacroAir Technologies, Inc.

Susan Hodgkinson

“One, Dianna takes the lead on projects. With so many vendors, I end up having to do the work myself. She just gets it done. Two, Dianna absolutely knows what she’s doing. I have complete trust in her. And, three, she knows how to write and consistently produces great stuff — often with me giving her two sentences of minimal direction.”

— Susan Hodgkinson, CEO, The Personal Brand Company

Ken Campbell

“My partners and I love our new website and the copy you developed is terrific. I found it very easy to work with you and felt extremely comfortable placing our story in your hands. Unlike many other website developers and public relationship firms, you get it. You know that great benefit driven copy best sells the business and promotes the reader to take action. You delivered exactly as promised, which these days is more rare then you may think. Although my partner was first concerned that your lack of knowledge of the golf industry might be a liability, this was quickly resolved with the level of commitment and background research you conducted. You simply understand how to speak the business language, no matter what the subject matter. I would be happy to recommend you to anyone looking to grow their business or better tell their story with content that is simple, effective and compelling.”

— Ken Campbell, COO, Greenway Golf

Werner Mansfeld

“I engaged with Dianna to create a series of direct and email campaign(s) to our existing and previous clients, and targeted prospects. Dianna was extremely knowledgeable and provided guidance as to topic, content and strategy (including a social media effort). The campaigns were well written, relevant, and created the desired results. The project was well run, timely and communication was extremely effective. I look forward to working with Dianna on the next project.”

— Werner Mansfeld, President, NetLine Corporation

Jeff Brooks

“I was recommended to Dianna several years ago from my web developer. I needed a professional that could put my business on the map and increase my internet traffic. Through the use of SEO, my Internet presence virtually quadrupled in a matter of weeks. In the weeks to follow, I was responding to numerous inquiries for the properties I owned. I was so overwhelmed with the response that I needed Dianna to create an automated response system that would keep my prospects engaged until I could follow up with them personally. It has now been several years later and Dianna is the lifeline of my entire marketing program. PPC, SEO, Social Networking (FB, Twitter, Linked In etc…), Lead Generation, Lead Nurturing, and Copywriting to name just a few! She is extremely detail and goal orientated, and has an uncanny ability to make you feel as if you are her only client. In my search for Internet marketing professionals, I found many that had niche specialties, but NONE that had such expertise in all the programs my business needed. Not only did this make my job easy, but all of my programs were consistent with our master strategy and delivered the same message. Today my business enjoys a steady pipeline of business thanks to Dianna. She never rests on her laurels and continually updates, tweaks and evolves with new technology and changes in the way people do business. I could not have enjoyed all my business successes without all of her creative talents,expertise and passion for results.”

— Jeff Brooks, President, Brooks Brokerage

Derek Gordon

“I’ve had the pleasure of working with Dianna Huff throughout my career in marketing and she is now my “go-to” person when I need excellent marketing writing support. Not only is Dianna’s work consistently great, she’s a delight to work with and is always in your corner. She takes her work very seriously, meeting deadlines and budgets each and every time. And she’s very good in brainstorming sessions, prodding creative discussions to unexpected and welcome outcomes.”

— Derek Gordon, Marketing and Sales Executive, Healthline Networks, Inc.

Anne Holland

“Dianna wrote for Sherpa for about two years. It was a joy working with her because I could give her an insanely broad assignment such as ‘Internet marketing in China’ and she’d go out there, find her own sources, do tons of interviews with insiders, get data, creative samples, case studies, behind-the-scenes advice, and then write it all up. Most writers would have demanded a list of sources and an outline before starting; Dianna just plunged right in. I look forward to working with her again someday.” 🙂

— Anne Holland, Former President and Founder, MarketingSherpa