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We’re a boutique team that prides itself on taking the time to get to know you. The result is great work, of course, but it also means we become an integral part of your business.

All work is done in-house. We’re available by phone, email, or Zoom video during normal business hours (8:00 AM to 5:00 PM eastern or by appointment).

Dianna Huff, Founder and President


Clients hire Huff Industrial Marketing due to Dianna’s extensive manufacturing experience, which includes:

  • Six years of production floor experience making sails for sailboats
  • Seven years running the front office of a small, woman-owned company that made custom-sewn cloth products for military and aerospace
  • Two years supporting two factories as a MarCom Specialist for Varian Associates

In addition, Dianna has walked the floor of over 100 U.S. factories and manufacturing facilities large and small.

As President of Huff Industrial Marketing, Dianna manages the team, oversees all aspects of client projects, and provides marketing strategy and business advice to clients.

She’s also the co-founder and editor of Manufacturing Marketing Magazine.

Over 25 years of marketing and entrepreneurial expertise

A skilled entrepreneur and marketer, Dianna founded Huff Industrial Marketing after running DH Communications, Inc. from 1998 – 2013. A highly successful B2B SEO and marketing communications (marcom) firm, DH Communications worked with global companies such as Thermo Fisher Scientific, Cabot Corporation, Waters Corporation, SAE International, and Martin Marietta – plus a whole host of small to mid-size companies across the U.S. and around the world.

In her tenure as President of DH Communications, Dianna was an in-demand speaker and trainer on the topics of SEO and marketing at industry events and corporations. Her work was regularly featured in blogs, the mainstream press, and marketing books. She also worked with several well-known CEOs and authors to ghostwrite marketing books, such as Engagement Marketing.

In 2014, she downscaled in order to focus her considerable marketing and entrepreneurship skills on helping small, family-owned industrial manufacturers grow their businesses.

Previous to DH Communications, Dianna worked as a Marcom Specialist for Varian Associates where she provided marcom support to two U.S. factories: Analytical Instruments and Nuclear Magnetic Resonance (NMR). In addition to managing six-figure budgets and product launches, she produced three print newsletters for U.S. customers, as well as over a half-dozen translations for business units in South America and Europe.

Before moving to Varian, Dianna spent seven years running the front office of Precision Technical Sewing, Inc., a small woman-owned company that manufactured custom-sewn cloth products for the military and aerospace industries.

At her first job out of college, Dianna worked for the Northern California Marine Association. The NCMA put on two boats shows a year, including one in the water. Dianna was responsible for creating the Association’s monthly print newsletter for members and providing assistance for show set-up.

Today, Dianna is an avid cyclist; she’s also currently renovating a 1960 classic mid-century ranch house — for which she purchases “Made in the US” items as much as possible. (You can read the stories of some of these purchases in the blog and magazine.)

She also has a grown son who is a wiz at computer programming (it started literally when he was a kid). He used to work for her as a teen; today he works for a cryptocurrency start-up.

Dianna is proud of her contributions to American manufacturing and is thrilled to see its current resurgence.

Rachel Cunliffe, Designer and Creative Director

Rachel Cunliffe

As the Designer and Creative Director for Huff Industrial Marketing, Rachel draws on over 16 years of experience designing a broad range of websites for companies and individuals around the globe.

More than “just a designer,” Rachel is also a deft communicator. Her strength lies in reading clients’ content and then making recommendations for how to better present the message in terms of design and images – as well as taking into consideration mobile and other factors.

Rachel has worked with Huff Industrial Marketing since its founding in 2014; she also worked with Dianna at DH Communications starting in 2010.

As Creative Director, she attends manufacturing tradeshows with Dianna. She’s also the co-founder and designer of Manufacturing Marketing Magazine.

Her background includes an MS and BS in Statistics – which makes her insight into web design, testing, and analysis a valuable contribution to the Huff Industrial Marketing team.

In her off-time, Rachel runs a small family farm with her husband while also taking trips abroad with her husband and children.

Stephen Merriman, Programmer and Technical Support


Stephen oversees all aspects of building WordPress websites from scratch, including coding, development, training, and bug fixing. He also provides technical support and site maintenance for all client websites. He’s fast, accurate, and incredibly thorough. (If you catch him in a mistake, frame it.)

Stephen is instrumental in performing all technical tasks related to the websites built for customers, from creating easy-to-use WordPress backends to properly adding tracking code.

Stephen has competed in several international programming competitions, with achievements including 11th place in the International Collegiate Programming Competition and a top 100 finish in the Google Code Jam.

Charmaine Moberly, Project Assistant


In her role as Project Assistant, Charmaine is responsible for providing assistance to the team on client projects, as well as ensuring all tasks remain on track and are completed.

Charmaine brings a wonderful combination of entrepreneurial and digital experience to her day-to-day role. From day one, she took charge of all things LinkedIn — a much needed and requested service from clients.

In her off-time, she’s an active health and wellness coach for Young Living, an organization that enhances and empowers lives around the world by sharing the unique benefits of nature’s living energy — essential oils. She also loves quiet evenings with her husband and dog, spending time outdoors hiking or gardening, and long walks on the beach. Her greatest pleasure, however, is being with her grandkids.