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We’re a team of professionals and pride ourselves on taking the time to get to know you. The result is great work, of course, but it also means we become an integral part of your business.

All work is done in-house. We’re available by phone, email, or Zoom video during normal business hours (8:00 AM to 4:00 PM eastern or by appointment).

Dianna Huff, Founder and President


Why I work and live in Plaistow, NH

When I first moved to NH in 2001, the state’s motto really resonated with me. When NH native and American Revolution General John Stark had to decline speaking at a memorial for the Battle of Bennington (VT) due to poor health, he sent a letter, which he ended with this toast: “Live free or die. Death is not the worst of evils.”

It resonated because I’ve always tried to live life on my own terms.

It’s why I went out on my own in 1998, when few women were doing so. I didn’t want my then 14-month old son in daycare full-time because I didn’t think it was a good thing for either of us.

It’s why I do marketing, and create websites, much differently than what the marketing gurus will tell you to do. It’s why I became an advocate for Made in USA, as well as starting my own magazine. None of the trade pubs would run my articles, so I said, “Fine, I’ll start my own.”

It’s why I work with manufacturers, despite everyone telling me I was crazy because U.S. manufacturing was, according to “the experts,” on its way out the door.

Living in Plaistow, a little community nestled in along the border of Massachusetts, is my dream come true. I live in a semi-rural middle-class neighborhood with zero sidewalks but wonderful neighbors — we all look out for each other. I have my own half-acre eco-system complete with beautiful trees, wild turkeys, and quiet.

Although it’s a small town, Plaistow does have manufacturing and industrial companies, one of which is Methuen Construction, widely recognized as the most successful, self-performing general contractor in the industry.

Our customer Tom Stanek, CEO of Abby Industrial, works closely with them for the huge industrial construction projects he oversees at Schnitzer Steel in Everett, MA. I’ve toured that facility three times now. It’s incredibly impressive, as is the work performed. I love knowing that I’m indirectly connected to Methuen Construction through Tom.

Located right across the street from MC is Tiffany Cook Photography. Her father, a local landscaper, restored the old train depot (the Amtrak Nor’Easter still rushes by on its daily runs), and now it’s her studio. Tiffany took the headshot of me you see in the above right corner.

People often think not much happens in small towns. I know I used to before I moved here. But my life is very full. Whether it’s sharing gossip with the neighbors, attending an event at the local library, or chatting with all the small business owners I’ve come to know on a first name basis over the years, I love it here. The fact I can run my business out my home is icing on the cake.


At work at my Made in USA iMovR standing desk.

Over 25 years of marketing and entrepreneurial expertise

A skilled entrepreneur and marketer, I founded Huff Industrial Marketing after running DH Communications, Inc. from 1998 – 2013. A highly successful B2B SEO and marketing communications (marcom) firm, DH Communications worked with global companies such as Thermo Fisher Scientific, Cabot Corporation, Waters Corporation, SAE International, and Martin Marietta – plus a whole host of small to mid-size companies across the U.S. and around the world.

In my tenure as President of DH Communications, I was an in-demand speaker and trainer on the topics of SEO and marketing at industry events and corporations. My work was regularly featured in blogs, the mainstream press, and marketing books. I also worked with several well-known CEOs and authors to ghostwrite marketing books, such as Engagement Marketing, by Gail Goodman, the founder / former CEO of Constant Contact.

In 2014, I downscaled in order to focus my considerable marketing and entrepreneurial skills on helping small, family-owned industrial manufacturers grow their businesses.

Previous to DH Communications, I worked as a Marcom Specialist for Varian Associates where I provided Marcom support to two U.S. factories: Analytical Instruments and Nuclear Magnetic Resonance (NMR). In addition to managing six-figure budgets and product launches, I produced three print newsletters for U.S. customers, as well as over a half-dozen translations for business units in South America and Europe.

Before moving to Varian, I spent seven years running the front office of Precision Technical Sewing, Inc., a small woman-owned company that manufactured custom-sewn cloth products for the military and aerospace industries.

At my first job out of college, I worked for the Northern California Marine Association. The NCMA put on two boat shows a year, including one in the water. I was responsible for creating the Association’s monthly print newsletter for members and providing assistance for show set-up.

Today, I’m an avid cyclist; I’m also currently renovating a 1960 classic mid-century ranch house — for which I purchase “Made in the US” items as much as possible.

My son is now all grown up and is a whiz at computer programming. He worked for me as a teen; today he’s employee #3 for a cryptocurrency start-up.

I’m proud of my contributions to American manufacturing and am thrilled to see its current resurgence!

Rachel Cunliffe, Designer and Creative Director

Rachel Cunliffe

As the Designer and Creative Director for Huff Industrial Marketing, Rachel draws on over 16 years of experience designing a broad range of websites for companies and individuals around the globe.

More than “just a designer,” Rachel is also a deft communicator. Her strength lies in reading customers’ content and then making recommendations for how to better present the message in terms of design and images – as well as taking into consideration mobile and other factors.

Rachel has worked with Huff Industrial Marketing since its founding in 2014; she also worked with Dianna at DH Communications starting in 2010.

As Creative Director, she attends manufacturing tradeshows with Dianna. She’s also the co-founder and designer of Manufacturing Marketing Magazine.

Her background includes an MS and BS in Statistics – which makes her insight into web design, testing, and analysis a valuable contribution to the Huff Industrial Marketing team.

In her off-time, Rachel runs a small family farm with her husband while also taking trips abroad with her husband and children.

Stephen Merriman, Programmer and Technical Support


Stephen oversees all aspects of building WordPress websites from scratch, including coding, development, training, and bug fixing. He also provides technical support and site maintenance for all client websites. He’s fast, accurate, and incredibly thorough. (If you catch him in a mistake, frame it.)

Stephen is instrumental in performing all technical tasks related to the websites built for customers, from creating easy-to-use WordPress backends to properly adding tracking code.

Stephen has competed in several international programming competitions, with achievements including 11th place in the International Collegiate Programming Competition and a top 100 finish in the Google Code Jam.