We’re a boutique team that prides itself on taking the time to get to know you. The result is great work, of course, but it also means we become an integral part of your business.

All work is done in-house. We’re available by phone, email, or Zoom video during normal business hours (8:00 AM to 5:00 PM eastern or by appointment).

Dianna Huff, Founder and President


Dianna oversees all aspects of all client projects as well as providing marketing strategy and business advice to clients.

She’s also the co-founder and editor of Manufacturing Marketing Magazine.

A skilled entrepreneur and marketer, Dianna founded Huff Industrial Marketing after running DH Communications, Inc. from 1998 – 2013. A highly successful B2B SEO and marketing communications (marcom) firm, DH Communications worked with global companies such as Thermo Fisher Scientific, Cabot Corporation, Waters Corporation, SAE International, and Martin Marietta – plus a whole host of small to mid-size companies across the U.S. and around the world.

In her tenure as President of DH Communications, Dianna was an in-demand speaker and trainer on the topics of SEO and marketing at industry events and corporations. Her work was regularly featured in blogs, the mainstream press, and marketing books. She also worked with several well-known CEOs and authors to ghostwrite marketing books, such as Engagement Marketing.

In 2014, she downscaled in order to focus her considerable marketing and entrepreneurship skills on helping small, family-owned industrial manufacturers grow their businesses.

Previous to DH Communications, Dianna worked as a Marcom Specialist for Varian Associates where she provided marcom support to two U.S. factories: Analytical Instruments and Nuclear Magnetic Resonance (NMR).

Before moving to Varian, Dianna spent seven years running the front office of Precision Technical Sewing, Inc., a small woman-owned company that manufactured custom-sewn cloth products for the military and aerospace industries.

Today, Dianna is an avid cyclist and farm-to-table foodie. She’s also a proud supporter and advocate for the “Buy American” movement. Both Huff Industrial Marketing and Dianna buy “Made in the US” whenever possible. Dianna has also walked the floor of over 100 manufacturing facilities large and small (example, example, example) and spent five years making sails for sailboats.

Rachel Cunliffe, Designer and Creative Director

Rachel Cunliffe

As the Designer and Creative Director for Huff Industrial Marketing, Rachel draws on over 16 years of experience designing a broad range of websites for companies and individuals around the globe.

More than “just a designer,” Rachel is also a deft communicator. Her strength lies in reading clients’ content and then making recommendations for how to better present the message in terms of design and images – as well as taking into consideration mobile and other factors.

Rachel has worked with Huff Industrial Marketing since its founding in 2014; she also worked with Dianna at DH Communications starting in 2010.

As Creative Director, she attends manufacturing tradeshows with Dianna. She’s also the co-founder and designer of Manufacturing Marketing Magazine.

Her background includes an MS and BS in Statistics – which makes her insight into web design, testing, and analysis a valuable contribution to the Huff Industrial Marketing team.

In her off-time, Rachel runs a small family farm with her husband while also taking trips abroad with her husband and children.

Stephen Merriman, Programmer and Technical Support


Stephen oversees all aspects of building WordPress websites from scratch, including coding, development, training, and bug fixing. He also provides technical support and site maintenance for all client websites. He’s fast, accurate, and incredibly thorough. (If you catch him in a mistake, frame it.)

Stephen is instrumental in performing all technical tasks related to the websites built for customers, from creating easy-to-use WordPress backends to properly adding tracking code.

Stephen has competed in several international programming competitions, with achievements including 11th place in the International Collegiate Programming Competition and a top 100 finish in the Google Code Jam.