Our Work

Attention-to-Detail: Website Design

The small details are important, whether making sails, machined parts, or websites.

Use Professional Photos to Tell Your Story

No one really cares about your machines, but they do care about how you work, achieve precision, eliminate defects, etc. Tell your story with photos.

Celebrating 27 Years in Business

I finally realize I made it here due to one reason: I got up every morning and went to work.

Consistent Marketing, Long Term: The Results

If you're wanting to achieve business growth, having a long-term strategy and goals, communicating them to your entire organization, and then consistently working to meet them is key.

Simple Marketing for Manufacturers

Your own data is 100x better than anything a guru can tell you.

Website Messaging and First Impressions

A poor website experience is the equivalent of wearing your fuzzy slippers to Candidates Night.

Matomo Analytics: A Game Changer for HIM

We're serious about documenting the success of your Ongoing Marketing program. Here's how we do it.

Huff Industrial Marketing Wins 2024 Gold MarCom Award

A Gold MarCom Award for the Keystone Precision & Engineering website redesign.

Where Messaging Starts: Asking Questions

The first step in creating website messaging that builds trust and credibility: Asking lots of questions.

How We Track Lead Form Conversions

Google Ads wants you to set up Enhanced Conversions. We get the same info without sending your customers' data to Google.

Google Changes: Keep Calm . . . But Have a Plan

The last year has been rough for the SEO industry with the myriad changes wrought by Google.

Keystone Precision & Engineering: New Branding, New Website

The website redesign focused on a complete refresh of the Keystone brand and messaging, including a new logo and Careers section.

Idiosyncratic vs. Standardized Marketing

Bypassing standardized marketing-think by celebrating what makes us unique.

Creating a LinkedIn Profile Header to Match New Branding

Our bread and butter is the day-to-day work we do for our ongoing marketing clients.

Where Ideas Begin: A Notebook & Pen

It's old school to be sure, but it works amazingly well for generating fantastic ideas: the good old notebook and pen.

Podcast: Distraction-Free Websites for Manufacturers

Rachel Cunliffe and I were thrilled to be guests on the MFG eCommerce Success LinkedIn live stream.

MatomoCamp 2023: Small Data, Big Results

Dianna Huff and James Alavosus were honored to present at MatomoCamp 2023.

Huff Industrial Marketing Wins 2023 Gold MarCom Award

A Gold MarCom for the Titan Abrasive Systems website redesign.

Titan Abrasive Redesigns Website to Accommodate New Products, Continued Growth

The goal of this 2023 redesign: To position Titan as the best-in-class abrasive blast equipment manufacturer.

The Hamburger Icon: It Shouldn’t Replace Your Top Nav!

The hamburger icon is used to denote the menu when users view a website on a mobile device, such as a phone or tablet.

How Do We Compare Website Design Proposals?

To help you decipher website design proposals, and compare "apples to apples," we offer the following information as a service to you.

Silver Bullet Marketing vs. Consistent Improvements: Which One Delivers Results?

Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.

Creating a Distraction-Free Website

Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.

Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading

A few of the items good designers take into consideration when optimizing website text for ease of reading.