Website Reviews
When business owners inquire about a Custom Build Website, it’s usually for one reason: “We’re not getting any leads.”
Before you commit to a new website, let my team and me review your website first. A manual deep dive, the Website Review identifies exactly why your website is underperforming.
You get a punch list of the 10 critical factors affecting your user experience, site health . . . and mostly importantly, why lead conversions aren’t happening.
If you’re in the process of setting a multi-year growth plan, this report is an invaluable tool for assessing potential next steps and budget.
What you get
The Website Review is a manual, expert analysis of how your business presents itself to visitors and Google. It’s based on our extensive expertise in marketing, web design, and development. (No bots or AI are used to create the report.)
1. Marketing frontend analysis
We view your website through the eyes of a prospective customer:
- Navigation: How easy or difficult is it access your capabilities or full product line.
- Messaging and content: If your copy answer prospects’ unspoken questions, explains how you solve their challenges, and what makes you different.
- Lead capture: Review and test forms and calls-to-action to ensure RFQs and email inquiries reach your inbox.
- User experience: Verify the experience on desktop and mobile.
2. Technical backend analysis
We take a look under the hood to check for stability and security. Note: We do not make any changes. Your login is securely saved using our password manager.
What we look at:
- CMS health: Confirm WordPress or framework is up-to-date and secure.
- Plugin audit: Identify bloat that slows down your site; check for outdated plugins that jeopardize site security.
- Security and backups: Verify your IP and site data are protected.
3. Search analysis
We run an analysis of how your website and business name (aka “brand”) appear in Google, including its new AI Mode and AI Overview tools.
4. Full PDF report + call to review findings
- Once the report is complete, we’ll go over it with you to explain our findings and answer any questions.
- Featuring screenshots and clear explanations, the report gives you and your team a solid overview of your existing website and its health.
- Sample findings include: Confusing messaging, poor formatting, broken links and images, buried calls-to-action, and out-of-date frameworks, to name a few things.
Your investment
The fee for this comprehensive manual review is $1,250. If you choose Huff Industrial Marketing for your Custom Build Website, we apply the full $1,250 as a credit toward your project.
Whether or not you hire us for a Custom Build Website, the report is yours to keep.
Your team of experts
Rachel, Stephen, and I specialize in flawless websites and ongoing marketing for U.S.-based industrial manufacturers. Together we combine decades of marketing, design, and development expertise.
Our focus on excellence speaks for itself: High quality, consistent lead conversions year over year.
What clients say
“I worked with Huff Industrial Marketing while VP of Sales & Business Development at Urethane Innovators. Dianna Huff and her team were great to work with and were a critical and valuable part of the sales and marketing team.
“Dianna delivered a plan that focused on website content improvement, SEO analysis, and a greater focus on the use of Google Ads. Her team executed the plan, clearly identified key deliverables, and communicated in a timely manner.
“I would recommend Huff Industrial Marketing to any company that requires and desires a creative and goal deliverable-focused marketing partner!”
— Mike Dolan, Sales Leader, South-Tek Systems