A prospective client called. As per usual, the company wasn’t getting any inquiries from its relatively new website. “We’re paying $500 a month for SEO,” said the prospect. “But I don’t understand why we’re not getting inquiries. According to our SEO report, our site has an SEO score of 82!”
Errrr . . . . “Would you mind sending me that report?” I asked. As soon as I saw it, I knew the SEO company was stringing this guy along — including telling him he could get the site to rank for important keywords, even though the site consisted of only five pages.
What follows is a brief breakdown of the report, the false information it provides, and why I don’t use or recommend these automated tools.