A customer who is part of a team at a small manufacturing company emailed to ask: “Is it ok to put personal information in our bios? Call me a stuffed-shirt, but putting in personal details seems unprofessional. We should stick with listing our experience, education and credentials. Yes?”
This is a great question, and one that clients ask me on a regular basis.
Personally, I like management team bios written on the more personable side. I enjoy reading about people and their careers. I like knowing what people do outside of work because it helps me get to know them a little better before we have an initial conversation.
If I read something of particular interest in a bio, I’ll use it as a conversation starter.
But, I realize not everyone is comfortable with these types of bios. In fact, some of the companies I’ve worked with don’t want bios at all due to various reasons.