Resources: Page 4 of 4
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Attract the Younger Workforce: Make Manufacturing Sexy
Manufacturers face a huge challenge: replacing an aging workforce of Baby Boomers. One solution is to attract Millennials by reaching out to them.
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Measuring that Which is Meaningful to Your Small Industrial Business
Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.
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Why Marketing Advice for Smaller Manufacturers Needs to Change
To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.
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Manufacturers Must Create Websites with Millennials in Mind
Manufacturers' websites need to be easy for people to use - especially for applying for jobs.
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Building a Website from the Ground Up
Building a custom website, rather than using a pre-built theme, has many advantages, namely, you can build to meet your business objectives.
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7 Tips for Creating a Home Page that Establishes Trust
You have just seconds to establish trust with your prospects when they visit your home page. Here's how to do it.
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Survey Says: Testimonials Give B2B Vendors Credibility
Data from the 2014 B2B Website Usability Survey conducted by Dianna Huff and KoMarketing Associates.
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The Day that Google Died
Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?