Resources: Page 3 of 3
-
What is meant by “Ongoing SEO”?
Everything an SEO company does for you should be measured against your specific website and marketing goals.
-
What Does Parallax Mean in Web Design?
Parallax scrolling is a visual effect used by designers to add the illusion of depth. However, it has drawbacks.
-
Google Page Speed Scores – Do They Really Matter?
Site speed is an important element of usability for your visitors and search engine optimization.
-
Manufacturing Marketing Tactics that Don’t Work
A few examples of bad and misleading advice marketing "experts" are giving smaller manufacturers, and why these tactics won't work.
-
Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading
A few of the items good designers take into consideration when optimizing website text for ease of reading.
-
Rotating vs. Static Images: Addressing Multiple Customer Types on the Home Page
When it comes to home page design and addressing multiple customer types, things can sometimes get a little tricky.
-
Finding the Right Industrial Marketing Consultant – Challenges and Opportunity
To find the right industrial marketing consultant, you’ll have to ask lots of questions.
-
Trade Show Marketing Tips for Increasing Booth Traffic and Sales
Matt Kays, of Kays Engineering, provides insight on what works, what doesn't when it comes to tradeshow marketing.
-
European Home Enables Dealers to Create Quotes in PDF Format
European Home improved their dealer quote process from Dropbox based build-from-scratch to PDF allowing dealers to create quotes on the fly.
-
Communicating Your Manufacturing Story: Why Photos Need Captions
High quality product photos with captions tell your story and showcase your capabilities to engineers.
-
Seven Problems Small Manufacturers Face with Outdated Websites
Let’s face it: you can’t grow through marketing if your website sucks. Some of the common problems we see with manufacturing websites.
-
Manufacturers: Three Ways to Improve Google Image Search Results
Learn three easy ways you can enhance image search results for your industrial / manufacturing website / SEO program.
-
How a Strategically Designed Website Can Make People’s Jobs Easier
A well-designed, well-thought out website is a business asset. It can help small manufacturers increase sales as well improve productivity.
-
Available Now: The 2015 B2B Web Usability Report
Usability Report by Dianna Huff, Derek Edmond and Casie Gillette. 24 key takeaways.
-
The Evolution of a New Business Logo
How I worked with my designer, Rachel Cunliffe, to create a new logo for my business.
-
Getting Youth Interested in Manufacturing
To attract highly-skilled younger workers, small manufacturers need to think different when it comes to advertising job opportunities.
-
Attract the Younger Workforce: Make Manufacturing Sexy
Manufacturers face a huge challenge: replacing an aging workforce of Baby Boomers. One solution is to attract Millennials by reaching out to them.
-
Measuring that Which is Meaningful to Your Small Industrial Business
Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.
-
Why Marketing Advice for Smaller Manufacturers Needs to Change
To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.
-
Manufacturers Must Create Websites with Millennials in Mind
Manufacturers' websites need to be easy for people to use - especially for applying for jobs.
-
Building a Website from the Ground Up
Building a custom website, rather than using a pre-built theme, has many advantages, namely, you can build to meet your business objectives.
-
7 Tips for Creating a Home Page that Establishes Trust
You have just seconds to establish trust with your prospects when they visit your home page. Here's how to do it.
-
Survey Says: Testimonials Give B2B Vendors Credibility
Data from the 2014 B2B Website Usability Survey conducted by Dianna Huff and KoMarketing Associates.
-
The Day that Google Died
Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?