Resources: Page 2 of 3
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The Website Scam No One Talks About: $25 WordPress Themes
Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.
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7 Things Needed for a Lead Gen Program to Consistently Deliver ROI
For consistent ROI successful lead generation incorporates many functions of your business. Here are 7 things to consider.
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Set Customer Expectations at the Start: Improve Your RFQ Form
A few Do’s and Don’ts for improving how users experience your RFQ forms. A smoother user experience means more form submissions over time.
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Which is better for Manufacturers: SEO or Paid Search?
While Paid search is easier for smaller manufacturers to manage, Organic search drives 50% of website traffic, long-term benefits, and leads.
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Should We Advertise on the Microsoft Network?
You may have wondered if you should be running ads on the Microsoft Network. We tested it for you. In this piece we share the pros and cons.
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A Solid Manufacturing Brand is the Foundation for Lead Generation
A brand is much more than a company’s logo or tagline.
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Moving Processes Online: Five Practical Examples
COVID meant many changes to business, and manufacturers weren't immune. Learn five practical examples for moving processes online.
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LinkedIn for Manufacturers: Tips, Tools, and Features
An overview of how manufacturers can use LinkedIn's various tools to build a company’s brand and audience – as well as generate leads.
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How Clients Perceive Your Brand During a Video Conference
A reflection of your brand: Considering what your conference room looks like from the other side of the camera.
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High Quality Website Images Build Trust and Authority in Your Company / Brand
Google recommends using original images. Why? Because they help communicate what Google calls E-A-T: Expertise, Authority and Trust.
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Case Studies as Smart Marketing Tools
An overview of manufacturing case studies, how to put them to use in your content marketing program, plus Dos and Don'ts.
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How Can We Reduce Our Google Ads Spend?
Three factors that can lead to increased spend: Wrong keyword match; not keeping up with negative keywords; and handing over control to an outsider.
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What Google Search Design Changes Mean for Small Manufacturers
Google rolled out its redesigned search engine results page (SERP). The redesign mimics the mobile SERP.
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Should We Use YouTube or Vimeo?
If your company is using videos on its website, it’s preferable to host them using a video provider that can serve up an optimized video in a multitude of formats and handle video streaming and traffic load.
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Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)
Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.
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How to Stay Clear of Costly SEO Marketing Pitches
With manufacturing now the hot industry, agencies are putting the hard sell on smaller manufacturers to purchase costly SEO programs.
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Should Our Blog Posts be a Certain Number of Words?
John Mueller, Senior Webmaster Trends Analyst at Google has repeatedly stated that word count is not what matters, quality is.
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Branding Strategies for Industrial Manufacturers
Smaller manufacturers need to build a great brand the same way large manufacturers do. Learn five tips on how to improve your brand strategy.
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Google Further Refines What Makes for Great Content
Content marketing Do's and Dont's for industrial manufacturers, and why your website must communicate E-A-T.
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Mobile Search and Its Impact on Manufacturers’ Search Marketing
For industrial manufacturers, Google Organic and Paid desktop search, not mobile, continue to be the main driver of traffic and conversions.
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Should Companies Have to Pay to be First in Google?
An op-ed piece on whether companies should receive top listings in Google based on their brand name and what it means for manufacturers.
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Tradeshow Booth Screen Display Do’s and Don’ts
The good, the bad, and the ugly of video screen Do's and Don'ts when setting up your booth at a manufacturing tradeshow.
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On Display: Using Screens in Your Tradeshow Booth
What works, and what doesn't, when it comes to using screens in your manufacturing tradeshow booth. Three examples from Eastec.
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Google E-A-T: What It Means for Manufacturers
It’s imperative to view your site from the Quality Raters Guidelines perspective – especially with regard to E-A-T or Expertise, Authority, and Trust.