Marketing has undergone rapid and profound change in the last 18 years, and the accelerated rate at which these changes have occurred is mind-boggling, to say the least. The result has been a whole lot of hype, overwhelm, and confusion.
To help you navigate these changes, I draw upon over 20 years of industrial marketing experience — both online and off.
Manufacturing & Marketing Career Highlights
- Five years working the production floor making sails for sailboats and doing boat maintenance — while going to school full-time.
- Seven years running the front office of a small, woman-owned technical sewing company — Everything from answering four phone lines and assisting customers to quoting custom jobs and maintaining the books.
- Two years working corporate for Varian Associates providing marketing communications support for two U.S. factories — Work included the full spectrum of marcom: tradeshows, marketing literature, direct mail, newsletters, and PR.
- 16 years as a B2B marketing communications consultant — From 1998 to 2013, I worked under the name DH Communications, Inc. I provided top-notch marketing, SEO, and copywriting services to companies ranging from global multi-nationals, such as Cabot Corporation and Thermo Fisher Scientific, to dozens of small and mid-sized industrial firms across the U.S.
My goal: To help you increase sales
Today, I partner with my colleague, Rachel Cunliffe of Cre8d Design. With multiple clients in common, we work seamlessly with OEMs and job shops across the U.S. to create fresh, compelling websites and follow-on marketing programs. We do this through data analysis and tested methods (tested by us!).
The result is inquires that become sales. (References available. Just ask.)
Small manufacturers have faced real challenges in the last 20 years. Those who’ve survived have done so through sheer guts, determination and smarts. This is the story I want to tell because I see it whenever I walk into a client’s facility.
Manufacturing is what made this country great. I’m proud to be part of its history. Even better, I’m happy I have the ability to work with people like you and help you grow your business.
In my off time, I’m an avid cyclist and participate in local and multi-day rides. I’m on the board of the Trans NH Bike Ride, which benefits the NH Muscular Dystrophy Association. I’m also a DIYer (and spend lots of time working on my classic, mid-century 1960 ranch), a farm-to-table foodie, and mom to a son in college (he’s a Senior and majoring in data analytics and computer science).