Resources
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Matomo is Perfect for Manufacturers with Small Data
Matomo is now the foundation for the Huff Industrial Marketing Conversion Reporting service, plus the marketing work we do for our clients.
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Industrial Photography: Telling Your Story Through Pictures
In this exclusive interview, Al Ferreira explains why industrial photography is a worthwhile investment for your manufacturing website.
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Huff Industrial Marketing Wins Two MarCom Awards
Huff Industrial Marketing is proud to announce it has won two MarCom Awards for our work with manufacturers: a Gold and an Honorable Mention.
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The Manufacturers’ “Buyer’s Journey”: Focus on your Website
Great website content makes people say, "Yes, this company gets it. I want to work with them." Create content that answers questions.
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New Service: Conversion Reporting!
Our new Weekly Conversion Report service is a standalone program for manufacturers who don't currently work with us but want a better understanding of their marketing ROI.
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The Proof Your Website is Working: Authentic RFQ Form Submissions
It's easy to gin up traffic and page views based on questionable SEO tactics or viral content. But RFQ submissions prove your website is working.
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Creating Helpful Content: Think Like a Reporter
One thing AI can't do for you: think like a reporter when it comes to creating original and fresh content for your manufacturing audience.
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Content for Manufacturers Requires Specialized Knowledge
Manufacturing isn't B2B. It has its own niche and language and therefore, requires specialized knowledge when it comes to creating copy.
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Why a Customer List Establishes Trust and Credibility
“We don’t want our competitors knowing who we work with, so don’t list our customers.”
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The Hamburger: A Menu Item, Not a Menu
The hamburger icon is used to denote the menu when users view a website on a mobile device, such as a phone or tablet.
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A Smaller Manufacturer’s Audience: They Take Weekends Off
What makes a smaller manufacturing business different from your generic consumer or software-as-service business? Weekends.
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“Our Marketing Isn’t Working.” Reason: Poor Post-Click Experience
Old Ben Franklin didn't say it, but he could have: Marketing success starts with your website.
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Why We Moved to Matomo Analytics: the Session Recording Tool!
Matomo, an easy-to-use Google Analytics alternative, gives smaller manufacturers lots of great insight into their websites. It's why we switched.
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Why an AI Writer Tool Can’t Help You Create Great Content
An AI tool knows absolutely nothing about your business, industry and products nor your customers and their challenges.
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The Google Analytics Flatline of Death — Totally Unnecessary!
Many companies don't look at their Google Analytics data. I get it. But if you're not viewing GA, you could have the Flatline of Death.
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How Do We Compare Website Design Proposals?
To help you decipher website design proposals, and compare "apples to apples," we offer the following information as a service to you.
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Final Tasks Before Website Go-Live
To ensure website go-live success, the Huff Industrial Marketing team oversees several critical tasks before, during, and after.
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Avoiding Plagiarism in the Age of ChatGPT
A reprise of the piece Dianna Huff wrote in 2002 for the PRSA: Give Credit Where Credit is Due: Proper Attribution of Chief Concern for Communicators
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Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?
Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.
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How We Empower Customers: Custom Build WordPress Websites
Making changes to a DIY website platform can be quite difficult. We change all that with our Custom Build Websites for Manufacturers.
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How We Empower Customers: The WordPress User Guide
When creating a Custom Build Website for a customer, we provide a WordPress User Guide that explains how to use your website.
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Question: What Does “Website Coded From Scratch” Mean?
No pre-built theme. No website builder plugin. Instead, a unique, beautiful, and flawlessly executed manufacturing website that's all yours.
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The Tools We Use to Keep Website Projects Running Smoothly
Designing a manufacturing website is a lot of work. Our goal is to make the process as easy -- and efficient -- as possible for you.
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Creating a Distraction-Free Website
Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.