Our Work

Use Professional Photos to Tell Your Story

No one really cares about your machines, but they do care about how you work, achieve precision, eliminate defects, etc. Tell your story with photos.

Celebrating 27 Years in Business

I finally realize I made it here due to one reason: I got up every morning and went to work. Plus, a Rocky update.

Consistent Marketing, Long Term: The Results

If you're wanting to achieve business growth, having a long-term strategy and goals, communicating them to your entire organization, and then consistently working to meet them is key. Plus, a Rocky update.

Attention-to-Detail

It's all important, whether making sails, parts, or websites. Plus, a Rocky update.

Natural Intelligence

Artificial intelligence can't replace your own insight and inspiration from the people and world around you. Plus, a Rocky update.

Simple Marketing

Your own data is 100x better than anything a guru can tell you.

Website Home Page: Establish Trust & Credibility in Seconds

Use a header photo and message to quickly build trust with website visitors.

First Impressions

A poor website experience is the equivalent of wearing your fuzzy slippers to Candidates Night.

Matomo Analytics: A Game Changer for HIM

We're serious about documenting the success of your Ongoing Marketing program. Here's how we do it.

Huff Industrial Marketing Wins 2024 Gold MarCom Award

A Gold MarCom Award for the Keystone Precision & Engineering website redesign.

Where Ideas Come From: Asking Questions

The first step in creating website messaging that builds trust and credibility: Ask lots of questions.

How We Track Lead Form Conversions

Google Ads wants you to set up Enhanced Conversions. We get the same info without sending your customers' data to Google. Plus, a Rocky update.

“Question Every Requirement” — Elon Musk

Using Elon Musk's algorithm to improve Huff Industrial Marketing's processes. Plus, a Rocky update.

Google Changes: Keep Calm . . . But Have a Plan

The last year has been rough for the SEO industry with the myriad changes wrought by Google. Plus, a Rocky update.

Meet Rocky, Director of Play

Why I made Rocky Director of Play for Huff Industrial Marketing.

MOO Delivers Flawless Envelopes

Why even a lowly envelope delivers a message about your work, company, brand, and process -- and why it's all important. Plus, a Rocky update.

Keystone Precision & Engineering: New Branding, New Website

The website redesign focused on a complete refresh of the Keystone brand and messaging, including a new logo and Careers section.

Idiosyncratic vs. Standardized Marketing

Why I killed our website Resources section. Plus, a Rocky update.

The Day Google Died

Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?

You Have Only One Brain; Take Care of It

Overseeing the marketing for several clients means taking care of my brain, and eliminating distraction, is super important. Plus, a Rocky update.

The Drive to Be the Gold Standard for Manufacturers

My goal, since starting Huff Industrial Marketing in 2014, is to be the Gold Standard for smaller manufacturers.

Why “Messaging” is Important for Sales Success

How you tell your company’s story is what helps buyers make the decision to contact and do business with you.

Creating a LinkedIn Profile Header to Match New Branding

Our bread and butter is the day-to-day work we do for our ongoing marketing clients.

Where Ideas Begin: A Notebook & Pen

It's old school to be sure, but it works amazingly well for generating fantastic ideas: the good old notebook and pen.