A manufacturer asked for a new website quote. We had several calls with the sales team and the CEO. Everything looked and sounded good. I sent the proposal; a few weeks later, the CFO emailed to say, “We don’t pay for ‘Discovery.’” End of conversation.
Fast forward several weeks . . . the new website went live. We were aghast at the number of errors we saw – especially since this project had been overseen by a large agency with lots of glowing reviews.
We gave the team the benefit of the doubt — maybe they would go back and fix everything. Ah nope. After two months, the errors were still there.
In this special report, learn about the copy, messaging, and design mistakes the agency made — and why these mistakes created a whole different message than the company intended — namely:
“Despite what we say, we don’t pay attention to detail and the products we sell might be pretty shoddy, too.”
