I’m happy to announce that I’m now re-certified as a Google Ads Partner for Search and Shopping.
I had the Partner status for years but let it lapse in 2023 — mostly because I was completely overwhelmed by GA4 and all the new products, such as PMax. It feels good to be caught up again.
As for GA4, while I do use it to set up Goals for tracking Google Ads results, I’m sticking with Matomo Analytics. I love it, my clients love it, plus I’m working on becoming a Matomo Partner.
Becoming a Google Ads Partner is part of my new Lead Generation Marketing Program for manufacturers.
With this program, which actually isn’t “new” at all, as I’ve been fine tuning it for several years, I’m combining three key elements: Content Marketing, Pay-per-Click (Google Ads), and Conversion Tracking. Be sure to check it out!
