Our bread and butter is the day-to-day work we do for our ongoing marketing clients. We get requests that range from “Can you create a new business card design?” to “I need a LinkedIn profile header. Can you help?”
Answer: Yes.
Profile headers can be tricky, especially if you’re not a designer or writer. I’ve spent hours on mine and have changed it several times — and I do this for a living!
Once we completed the new website for Keystone Precision & Engineering, our client Tyler Stanieich asked if we could help create a profile header that everyone in the company could use.
He said, “I really like how Dianna did hers. Can you help me with wording for mine?”
Behind the scenes . . .
A profile header should match your brand and communicate your message — plus include a high quality headshot, which Tyler already had from the website photoshoot.
To create the profile header, I first went back to the website to remind myself of the overall messaging. I wanted the header to reinforce the message and the brand.
I then gave our designer, Rachel Cunliffe, a few simple directives and let her go to work. As part of the Keystone website build process, she created Keystone’s new logo and branding so that made things much easier.
She nailed it in one.
Doing this type of work never gets old nor routine. I personally love helping our clients create a brand and messaging, and then creating all the elements to communicate it — whether internally or externally.
Post-script: Keystone was purchased shortly after we began our Ongoing Marketing engagement. I almost cried; I was so looking forward to working with them on their marketing. They hadn’t done any since 2008! I loved working with Tyler and bringing the company’s story to life. Amazing company, amazing team.
