Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies large and small build awareness and market their products.
In fact, I love this stuff! I follow companies on Twitter, read their About pages and watch their videos, and even study their packaging. (Strategic use of packaging is a great way to connect with your customers pre- and post-purchase — but that’s another article.)
In Part One of this series for Search Engine Land, I covered PPC and SEO strategies for capturing “Made in the USA” searches.
In Part Two, Capturing ‘made in the USA’ searches: Strategies for building awareness and sales, I give nine examples for how you can use PR, link building, content marketing and social media for building awareness of your company and its products.