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made-in-usa Since making the commitment in 2014 to buy US-made goods whenever possible, I’ve learned quite a bit about how to 1) find products that aren’t aren’t in stores and 2) how companies market their goods to consumers looking for them.

I’ve also learned that it’s sometimes really tough to figure out if a company is indeed marketing products that adhere to the FTC’s “Made in America” standard.

In Strategies for capturing ‘made in the USA’ searches, the first of a three part series for Search Engine Land, I give five examples of companies that promote “Made in the USA” products through PPC and organic search . . . as well as tips for capturing people looking for these products.


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Dianna Huff is the founder and president of Huff Industrial Marketing, a full service agency that tackles a host of marketing and communications challenges for manufacturing companies.

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