AdWords can be tricky for small industrial manufacturers because it’s not really geared toward niche manufacturers selling custom services and products to other manufacturers.

adwords-for-manufacturers

To make AdWords work for you, it’s more about figuring out what works for your specific products and services and less about what works for “B2B” in general.

What I do is create a results-based program that works in conjunction with your other marketing efforts — including SEO and content marketing. The result is high-quality leads we can track — via email, phone calls, and form submissions — that become sales over time.

To ensure you get the best results, I’m Google Analytics and Google AdWords Search Certified and am working toward becoming a Google Search Partner. (View both certifications)


My AdWords service includes:

  • Tying in your AdWords strategy with your overall marketing strategy and goals
  • Setting up your campaign or troubleshooting an existing campaign
  • Correctly configuring Analytics Goals in order to accurately measure conversions across Paid and Organic
  • Creating landing pages for Ad Groups that improve Quality Score
  • Monitoring daily ad spend, clicks, and conversions (versus setting your account to automatic)
  • Testing ad concepts and extensions
  • Adding tracking code as needed to track email clicks, form and other conversions
  • Helping you determine ROI for the campaign

Fees

Campaign fees depend on your monthly spend, campaign set up, etc. Please inquire.