For industrial manufacturers, getting results from AdWords can be challenging — especially if you’re selling a capability or service to other manufacturers within a niche market.

To make AdWords work for you, it’s more about figuring out what works for your specific products and services and less about what works for “B2B” in general.

To ensure you get results (relevant inquiries that become sales), I create a customized program that we then tweak based on the data. The result is high-quality leads we can track — email, phone calls, and form submissions — to ensure they become sales over time.

I’m Google Analytics and Google AdWords Search Certified. (View both certifications)

My AdWords service includes:

  • Tying in your AdWords strategy with your overall marketing strategy and goals
  • Setting up your campaign or troubleshooting an existing campaign
  • Correctly configuring Analytics Goals in order to accurately measure conversions across Paid and Organic
  • Creating landing pages for Ad Groups that improve Quality Score
  • Monitoring daily ad spend, clicks, and conversions (versus setting your account to automatic)
  • Testing ad concepts and extensions
  • Adding tracking code as needed to track email clicks, form and other conversions
  • Helping you determine ROI for the campaign


Campaign fees depend on your monthly spend, campaign set up, etc. Please inquire.