Conversion Reporting
See your marketing stats every week
The beauty of receiving our Weekly Conversion Report: You quickly see what’s working, and what’s not. Instead of vague metrics such as page views or “traffic,” you’ll see tangible data you can use:
- The exact number of RFQs or Contact form submissions — and where they came from
- Email click data you can match with your inbox
- Call data if you use Google Ads and/or non-paid mobile calls
By the end of the first three months, you’ll know where your leads are coming from — and actions to take moving forward.
How it works
- We install Matomo Analytics tracking code on your website and set up goals in Matomo and Google Analytics (for PPC tracking)
- You receive a private Matomo login to access your website data and custom dashboard
- Each week you’ll receive the Excel spreadsheet summarizing the previous week’s data
- You’ll also have access to the full suite of Matomo reports, including heat maps, Session Recordings, data charts, downloads, etc.
What I track using Matomo
Depending on your business and goals, I generally track the following:
- Form submissions: RFQs, Contact, Job Applications
- Events: Email and Phone clicks
- PPC conversions: Google Ads, Microsoft Network, LinkedIn, etc.
- Days to conversion: Long-term clients see a 70% or higher Zero Days to Conversion rate
- Traffic from marketing campaigns: Newsletters, sponsored emails, organic search and social — I track it all
The spreadsheet includes data tabs by month as well as a lead / ad spend summary for the current month and year. This way, you see everything at a glance.
The Conversions Report eliminates guesswork and helps you make decisions based on tangible data you can trust.
Focused on your success
I share clients’ Conversion Reports with the entire Huff Industrial Marketing team; we all take pride in the success of our work and the results we get for clients. We also collaborate on how to continually improve website performance and reduce advertising spend.
My old boss, a world class sailor, once said, “You can’t rest on your past laurels. You have to go out and make new ones.”
That’s the philosophy by which I run Huff Industrial Marketing.
If this is the type of relationship you want with your marketing team, let’s have a conversation!