MatomoCamp is the online event that focuses on Matomo Analytics, the most used digital analytics Free software solution.
I’ve been using Matomo since December 2022 and after extensive trialing, moved all clients over in May 2023. I no longer use Google Analytics or GA4.
Ronan Chardonneau, Customer Experience Manager for Matomo, asked if James Alavosus and I would be interested in presenting at MatomoCamp 2023. He’d been following some of my posts on LinkedIn about our success with the application.
Answer: Of course! We presented a case study, Small Data, Big Results: Tracking Website Conversions for Smaller Manufacturers.
The use case includes:
- Why I made the switch to Matomo
- How I track website conversions — RFQ forms, email, and calls — for smaller industrial manufacturers
- Exporting data using the Matomo API to create formatted Excel conversion reports for clients
Download the PDF
