Writing

Natural Intelligence

Artificial intelligence can't replace your own insight and inspiration from the people and world around you. Plus, a Rocky update.

Where Ideas Come From: Asking Questions

The first step in creating website messaging that builds trust and credibility: Ask lots of questions.

You Have Only One Brain; Take Care of It

Overseeing the marketing for several clients means taking care of my brain, and eliminating distraction, is super important. Plus, a Rocky update.

Where Ideas Begin: A Notebook & Pen

It's old school to be sure, but it works amazingly well for generating fantastic ideas: the good old notebook and pen.

What Inspires Us: Listening to Our Clients

You don't need AI to create great content. All it takes is curiosity -- and skillful writing.

Avoiding Plagiarism in the Age of ChatGPT

A reprise of the piece Dianna Huff wrote in 2002 for the PRSA: Give Credit Where Credit is Due: Proper Attribution of Chief Concern for Communicators