My Thinking
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First Impressions
A poor website experience is the equivalent of wearing your fuzzy slippers to Candidates Night.
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“Question Every Requirement” — Elon Musk
Using Elon Musk's algorithm to improve Huff Industrial Marketing's processes. Plus, a Rocky update.
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MOO Delivers Flawless Envelopes
Why even a lowly envelope delivers a message about your work, company, brand, and process -- and why it's all important. Plus, a Rocky update.
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Idiosyncratic vs. Standardized Marketing
Why I killed our website Resources section. Plus, a Rocky update.
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The Day Google Died
Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?
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The Drive to Be the Gold Standard for Manufacturers
My goal, since starting Huff Industrial Marketing in 2014, is to be the Gold Standard for smaller manufacturers.
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Why “Messaging” is Important for Sales Success
How you tell your company’s story is what helps buyers make the decision to contact and do business with you.
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Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?
Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.
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Creating a Distraction-Free Website
Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.
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The Pros and Cons of Website Builder Plugins
Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.
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The Website Scam No One Talks About: $25 WordPress Themes
Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.
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Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)
Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.
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Finding the Right Industrial Marketing Consultant – Challenges and Opportunity
To find the right industrial marketing consultant, you’ll have to ask lots of questions.
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Communicating Your Manufacturing Story: Why Photos Need Captions
High quality product photos with captions tell your story and showcase your capabilities to engineers.
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How a Strategically Designed Website Can Make People’s Jobs Easier
"We want to eliminate telling people to click the 'back' button."
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Measuring that Which is Meaningful to Your Small Industrial Business
Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.
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Why Marketing Advice for Smaller Manufacturers Needs to Change
To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.