My Thinking

First Impressions

A poor website experience is the equivalent of wearing your fuzzy slippers to Candidates Night.

“Question Every Requirement” — Elon Musk

Using Elon Musk's algorithm to improve Huff Industrial Marketing's processes. Plus, a Rocky update.

MOO Delivers Flawless Envelopes

Why even a lowly envelope delivers a message about your work, company, brand, and process -- and why it's all important. Plus, a Rocky update.

Idiosyncratic vs. Standardized Marketing

Why I killed our website Resources section. Plus, a Rocky update.

The Day Google Died

Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?

The Drive to Be the Gold Standard for Manufacturers

My goal, since starting Huff Industrial Marketing in 2014, is to be the Gold Standard for smaller manufacturers.

Why “Messaging” is Important for Sales Success

How you tell your company’s story is what helps buyers make the decision to contact and do business with you.

Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?

Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.

Creating a Distraction-Free Website

Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.

The Pros and Cons of Website Builder Plugins

Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.

The Website Scam No One Talks About: $25 WordPress Themes

Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.

Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)

Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.

Finding the Right Industrial Marketing Consultant – Challenges and Opportunity

To find the right industrial marketing consultant, you’ll have to ask lots of questions.

Communicating Your Manufacturing Story: Why Photos Need Captions

High quality product photos with captions tell your story and showcase your capabilities to engineers.

How a Strategically Designed Website Can Make People’s Jobs Easier

"We want to eliminate telling people to click the 'back' button."

Measuring that Which is Meaningful to Your Small Industrial Business

Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.

Why Marketing Advice for Smaller Manufacturers Needs to Change

To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.