Our Thinking

Simple Marketing for Manufacturers

Your own data is 100x better than anything a guru can tell you.

Website Messaging and First Impressions

A poor website experience is the equivalent of wearing your fuzzy slippers to Candidates Night.

Google Changes: Keep Calm . . . But Have a Plan

The last year has been rough for the SEO industry with the myriad changes wrought by Google.

Idiosyncratic vs. Standardized Marketing

Bypassing standardized marketing-think by celebrating what makes us unique.

Creating a Distraction-Free Website

Everyone is distracted these days due to social media, mobile devices, etc. -- but your manufacturing website shouldn't be.

The Pros and Cons of Website Builder Plugins

Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.

The Website Scam No One Talks About: $25 WordPress Themes

Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.

Finding the Right Industrial Marketing Consultant – Challenges and Opportunity

To find the right industrial marketing consultant, you’ll have to ask lots of questions.