Content Marketing
Your story is your brand; I make people aware of it
Research from the Ehrenberg-Bass Institute has proven that 95% of buyers aren’t ready when you’re advertising. To catch people when they are ready, you need brand awareness.
Often seen as a fuzzy endeavor, brand awareness feels like it has no bearing on what you do all day — plus you need leads.
Here’s how I see it: Brand awareness is something that’s strategically and consistently built over time. It also works hand-in-glove with lead generation.
I’m expert at combining both — by creating original content written for your audience. When people are ready to buy — in two months or two years — they’ll remember you.
“Dianna understands manufacturers”
“We much appreciate Dianna Huff’s careful study of our business and goals to craft our message and help us refresh our marketing plans. She understands manufacturers and regional businesses big and small and how businesses sell. Best of all, she has a fine team of colleagues that supply expertise where needed. They will work very hard for you. Huff Industrial Marketing can help in ways large and small, just ask.”
— Tom Stanek, CEO, K2 Castings
My focus: Content written for your audience
The majority of the work I do for clients consists of writing website content: blog posts, tech tips, case studies, interviews, feature articles, new product pages, etc.
The work is ongoing, consistent, and serves several purposes, such as:
- Answering the questions clients hear from their customers.
- Showcasing clients’ technical expertise.
- Helping with SEO.
- Meeting Google’s guidelines for high-quality original content written for people (versus search engines).
- Repurposing for newsletters, LinkedIn, and paid search.
- Creating a foundation for PR, podcast interviews, etc.
For this K2 Castings blog post about catalytic convert theft, I suggested the idea to Tom Stanek after reading about how the metal recycling industry was dealing with it (it’s a huge issue). He introduced me to Nigel Dove, the founder and CEO of Vortex De-Pollution & Recycling Equipment.
I interviewed Nigel, wrote up the piece, and once approved, added it to the K2 website. (You can read it here; it’s pretty interesting.)
Expert marketing combined with professional design
Over the years, clients have requested all sorts of things, from trade show backwalls to sales sheets, brochures, business cards, and print ads.
My designer, Rachel Cunliffe, and I can create anything you need. Just ask. We’re fast, super responsive, and pride ourselves on creating beautiful work that stays on brand and tells your story.
Bonus: As a Lead Generation Marketing Program client, you’ll receive a Brand Guidelines document — similar to the one Rachel and I created for Huff Industrial Marketing. Download it here.
As Rachel says, a brand guide helps ensure things are in alignment, consistent, and cohesive. It’s super helpful when you bring on a new team member or when you have an outside team like us doing your marketing.
Trusted results
Working with you to create original content that tells your story, and gets people to contact you, is what I do best.
After 27 years of being in business, I still love what I do. I love the trusted connections I have with clients. Most of all, I’m gratified by the results: Year-over-year increases in conversions and sales growth over time.