Marketing & Branding
-
Content for Manufacturers Requires Specialized Knowledge
Manufacturing isn't B2B. It has its own niche and language and therefore, requires specialized knowledge when it comes to creating copy.
-
“Our Marketing Isn’t Working.” Reason: Poor Post-Click Experience
Old Ben Franklin didn't say it, but he could have: Marketing success starts with your website.
-
Why an AI Writer Tool Can’t Help You Create Great Content
An AI tool knows absolutely nothing about your business, industry and products nor your customers and their challenges.
-
Avoiding Plagiarism in the Age of ChatGPT
A reprise of the piece Dianna Huff wrote in 2002 for the PRSA: Give Credit Where Credit is Due: Proper Attribution of Chief Concern for Communicators
-
Silver Bullet Marketing vs. Consistent Improvements – Which One Delivers Results?
Silver bullet marketing. This is the type of marketing where an agency promises you huge lead generation numbers or revenue gains -- but fails to deliver.
-
LinkedIn for Manufacturers: Tips, Tools, and Features
An overview of how manufacturers can use LinkedIn's various tools to build a company’s brand and audience – as well as generate leads.
-
How Clients Perceive Your Brand During a Video Conference
A reflection of your brand: Considering what your conference room looks like from the other side of the camera.
-
Case Studies as Smart Marketing Tools
An overview of manufacturing case studies, how to put them to use in your content marketing program, plus Dos and Don'ts.
-
Should Our Blog Posts be a Certain Number of Words?
John Mueller, Senior Webmaster Trends Analyst at Google has repeatedly stated that word count is not what matters, quality is.
-
Branding Strategies for Industrial Manufacturers
Smaller manufacturers need to build a great brand the same way large manufacturers do. Learn five tips on how to improve your brand strategy.
-
Manufacturing Marketing Tactics that Don’t Work
A few examples of bad and misleading advice marketing "experts" are giving smaller manufacturers, and why these tactics won't work.
-
Finding the Right Industrial Marketing Consultant – Challenges and Opportunity
To find the right industrial marketing consultant, you’ll have to ask lots of questions.
-
European Home Enables Dealers to Create Quotes in PDF Format
European Home improved their dealer quote process from Dropbox based build-from-scratch to PDF allowing dealers to create quotes on the fly.
-
The Evolution of a New Business Logo
How I worked with my designer, Rachel Cunliffe, to create a new logo for my business.
-
Getting Youth Interested in Manufacturing
To attract highly-skilled younger workers, small manufacturers need to think different when it comes to advertising job opportunities.
-
Attract the Younger Workforce: Make Manufacturing Sexy
Manufacturers face a huge challenge: replacing an aging workforce of Baby Boomers. One solution is to attract Millennials by reaching out to them.
-
Measuring that Which is Meaningful to Your Small Industrial Business
Tools today provide lots of data -- but no amount of data can help you grow your small industrial business if it's based on faulty or incorrect assumptions.
-
Why Marketing Advice for Smaller Manufacturers Needs to Change
To help small industrial manufacturers achieve marketing success, the advice being given to them has to be completely re-engineered.