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Custom Marketing Programs

Companies hire us for ongoing marketing because:

✔️ They had us create a Custom Build Website and now want us to oversee all their marketing.

✔️ They need help with one thing, such as copywriting or PPC, and want an expert team that will deliver on time.

✔️ They work with an agency who can’t deliver the technical depth needed, so they rely on us for marketing collateral.

We work with industrial companies of all types and sizes. Our speciality is helping smaller manufacturers meet their long-term goals through website lead conversion.

Marketing that consistently delivers results

Our skill set includes creating professionally written and designed content for technical audiences. But our real expertise is building trust and credibility with your audience. It’s why our long-term clients see continued increases in website conversions, year after year.

Our secret is pretty simple: We create content that answers the questions prospects have when they arrive at your website. We want them to say, “Oh, this company can help us.”

The graph shows a client’s RFQ form submissions over a two year period — with the client meeting their 2024 KPI by October.

Growth of conversions; client met their 2024 KPI by end of October. Graph from client’s Matomo Analytics.

If this is the type of result you want from your marketing and the relationship you want with your marketing team, then let’s have a conversation.

Program Details

You pay one set monthly fee.

  • The program we create for you is based on your goals, resources, and budget using the Program Components listed below.
  • We’re very goal oriented and will set up KPIs with you. Each week you’ll receive a Conversions Report showing where your leads came from. This report is the foundation of our work with you.
  • Your program can include one Component, such as Paid Search (PPC), or several, such as content writing, PPC, website updates, and LinkedIn page management.
  • We ensure marketing and sales align and that your brand is consistent across all marketing channels.
  • You have access to our entire team for custom graphics, photography, PR, and of course, expert copywriting, marketing, and strategy.
  • If we built your website, we include backend maintenance and support.
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Program Components

All custom programs include our weekly Conversion Reports, one to two calls per month to discuss results, and Matomo Analytics (including set up).

Content Marketing

Resources, newsletter, blog

  • All content is original and written by Dianna Huff; no AI or farming out to freelancers
  • One to two pieces per month, depending on need / program
  • All content is created for your audience/s to showcase your expertise and build trust
  • Includes interviews, writing, and editing, plus creating a custom image or finding stock photo
  • Adheres to Google’s “helpful” content and SEO guidelines
  • Content can be repurposed for a newsletter, LinkedIn, etc.
  • We pride ourselves on delivering content that needs little editing — saving you time and money

One-off onboarding fee may apply to set up a website Resources section.

Paid Search / PPC

Lead generation

  • Google and MSN Search campaigns — includes all set up, goal tracking, etc.
  • All campaigns are actively managed, including regular check-ins for ad spend, bids, clicks, and conversions
  • Ongoing recommendations to improve marketing and lead generation
  • Matomo Analytics analysis: Monthly report; recommendations
  • Troubleshooting and responding to Google / MSN emails

PPC spend not included. We specialize in smaller spend Search campaigns.

Marketing Strategy

Long-term sales growth

  • Depending on your objectives and components chosen, we’ll create a strategic 6 or 12 month plan
  • Weekly or bi-weekly Teams / Zoom call to discuss progress, company news and initiatives, customer feedback, learnings, etc.
  • Matomo Analytics analysis: Monthly report; recommendations
  • Perform ongoing website updates based on data analysis to improve user experience, and reduce friction to RFQ, SEO, paid search adjustments, etc.

LinkedIn Page Management

Brand exposure; job recruitment

  • Set up company page, including branded header
  • Repurpose content for short- and long-form weekly posts
  • Post job openings as needed
  • If program includes it, manage paid boosting; add tracking code to website

LinkedIn advertising spend not included.

Specialty Projects

On-call marketing dept.

  • Trade show graphics, including banners, back walls, etc.
  • Collateral: Sales & data sheets, letterhead & business cards
  • Labels, stickers, magnets
  • In-studio or onsite photography for new products, team members, etc.
  • Print ads — copy & design: trade show directories, trade magazines, etc.
  • Set up an e-newsletter: branded template, list uploading, etc.
  • Machine labels
  • Professional videos and video scripts

Because they’re outside the scope of the program plan, we quote these projects separately.

Public Relations (PR)

Audience building

  • Press releases for new products, projects, or big company news
  • Article placements in trade pubs (we or the pubs write them)
  • Pitching podcasters for interviews — either audio or Zoom / video
  • Adding all media mentions, interviews, etc. to the website