Kodi Carter initially contacted Huff Industrial Marketing for help with the company’s marketing. Kodi and her husband Adam were ready to grow the company and wanted a more robust market presence.
After talking with the couple, and performing a website analysis, the Huff team concluded they needed to target landscape architects and contractors, not consumers. They also needed a completely revamped website to better showcase their high-quality, Made-in-USA path lighting and other fixtures. Kodi and Adam agreed.
The new Pathmark website was custom-developed using the Gutenberg WordPress editor. Each element in WordPress, from content to images, is now contained in blocks, which can be customized, reused, and easily updated.
Other redesign benefits included:
- Removing the clutter associated with the Wix website, as well as the shopping cart.
- Completely revising the navigation to improve usability and the user experience.
- Improving the messaging and calls-to-action, including adding a Project Portfolio and a custom RFQ form.
- Using images throughout to tell the story and pique landscape architects’ interest.
- Updating the SEO.
The result is a website as beautiful and elegant as Pathmark’s lighting fixtures – and that works smoothly on any device.
Says Kodi, “It was a terrific experience working with the Huff Industrial Marketing team as they built us a new website. The entire process was smooth and professional, and we are thrilled with the outcome.”
View the new website: pathmarkinnovation.com
