Make your sales & marketing job 100x easier
The story we hear from salespeople on a regular basis is this: “We’re working with an agency on our marketing, but they don’t understand what we do or even manufacturing. I have to rewrite everything. I don’t have time for this.”
With over twenty years of direct manufacturing and marketing experience, we quickly and easily solve this problem for you.
Benefit #1: Reduce stress, reclaim your valuable time
We brainstorm the topics, interview you (a 15 – 20 minute call, max), and then write the draft. You review and provide minor edits for accuracy. We upload the approved piece to your WordPress website.
All content is original and written by me, Dianna Huff. Nothing is farmed out, or God-forbid, written by a bot/AI. It gets your byline and copyright.
Our in-house design team can create custom graphics as needed, advise on the best stock photo, or add custom tables or other formatting elements.
Benefit #2: Align marketing and sales
All content we write is technical, meaning, it’s written for your audience. We’re intimately familiar with all aspects of manufacturing across many industries — from adhesives and metals to robotics and machining.
Each piece is written to answer prospects’ questions and communicate your expertise — plus drive inquiries or RFQ form conversions.
Benefit #3: Receive a quick-read weekly report (our own!)
At the start of working with you, we set a monthly RFQ KPI baseline and goal. You’ll know the program is working because each week we provide you with a custom report showing where your inquiries came from, plus goal progress.
Customers love this report because they can track inquires to sales.
Impact: Measurable results
Over time, this content consistently pays real dividends. You’ll see improved branding via search, more targeted traffic to your website, and more calls, emails, and RFQ form submissions.
But the best testimonial comes from a supplier to one of our customers; the supplier called to inquire about working with us. “Whatever you’re doing,” he said, “it’s working. Their sales are exploding.” Can’t get any better than that. 🙂
A few examples of topics we cover on a regular basis:
- K2 Castings blog — The Lifecycle of Catalytic Converters
- Appli-Tec — Bonding Small Electronics to Printed Circuit Boards
- Titan Abrasive — Everything You Wanted to Know about Blast Room Ductwork!
- Keep It Made USA blog — American Heavy Plates Attributes 33% of Sales to LinkedIn in 2020
Choose the right plan for your business:
Starter
$1,595
Build your foundation
- One content piece per month
- We work with you to suggest topics, conduct the interviews, write the content, & optimize it (SEO)
- Once approved, we upload it and any images to your WordPress website
- Weekly conversion reports showing where your leads came from
- Quarterly report with analysis of Google Analytics + call; recommendations
- 6-month commitment
One-off onboarding fee may apply to set up a website Resources section.
Nurture
$2,595 per month
Content, Consulting, Lead Tracking
- One content piece per month: We work with you to brainstorm or suggest topics for each quarter; Interview you and/or do research, write the content & optimize it (SEO); Once approved, we upload it and any images to your WordPress website
- Weekly conversion reports showing where your leads came from
- On-going recommendations on how you can improve your website and marketing messages
- Recommendations for how to improve marketing and sales alignment
- Monthly report that includes data from Google Analytics and KPIs
- One call per month (or as needed) to discuss progress; unlimited email
- 12-month commitment
One-off onboarding fee may apply to set up a website Resources section.
Grow
$3,595 per month
Two content pieces + Newsletter
- Two content pieces per month: We work with you to brainstorm or suggest topics for each quarter; Interview you and/or do research, write the content & optimize it (SEO); Once approved, we upload it and any images to your WordPress website
- One newsletter promotion a month, including writing, professional design, and send out
- Weekly conversion reports showing where your leads came from
- On-going recommendations on how you can improve your website and marketing messages
- Recommendations for how to improve marketing and sales alignment
- Monthly report that includes data from Google Analytics and KPIs
- Two calls per month (or as needed) to discuss progress; unlimited email
- 12-month commitment
One-off onboarding fee may apply to set up a website Resources section, newsletter template, or mailing list.
“We’re thrilled with the results of Huff Industrial Marketing’s content marketing plan. Since we started including content pieces on our website, we’ve seen our organic search engine ranking improve, from the second page of Google to the top of page 1. The content pieces have also increased our online sales. Since adding these content pieces, which explain in detail the differences between our systems, we’ve seen a shift from standard equipment purchases to upgraded, top-of-the-line, machines. We couldn’t be happier.”