Peer-to-Peer

“If You Think You Can”: How SmithCo Crushed Legacy Thinking

Tell a Friend: How Kroil Uses Organic Word-of-Mouth to Grow Awareness

Vendors Respond Positively to Industrial Packaging’s Vendor Rating Program

American Heavy Plates Attributes 33% of 2020 Sales to LinkedIn

Is an ESOP Right for Your Manufacturing Company?

Culture Shift Smooths the Transition for Onex to Become an Employee-Owned Company

The Value of Satisfied Customers: More Referrals, More Sales

Interview with Mac McIntosh: Warm Calls Key to Effective Prospecting

Industrial Packaging Increases Lead Generation with LinkedIn

Helping Women Feel Welcome in Production Environments

MachineMetrics on Brand with Data-Driven Case Study

Volvo Penta Goes for Emotional Appeal in Heartfelt “Made to Move You” Video

Rahco Rubber Builds Brand, and Business, Through PR and Content Marketing

Communicating Culture and Values Through Employee Testimonials

Three Positive Culture Attributes to Help New Employees Feel Welcome

Communicating Company Culture in Job Recruitment Marketing

Gorilla Mill Puts the “Edge” in Marketing Its Mills and Drills

“We Eliminate the Middleman” vs. “Factory Direct”

PFC Makes the Case for Made in America

Message in a Bottle: Polar Bottle Finds Value Keeping It Made-in-the-USA

Mathews Brothers (with one T) Increases Sales with Radio Ads

Women in Manufacturing: Mary Fitzgerald, Acme Wire Products

Tips for Creating a Spiffy Manufacturing Video