Custom Build Websites
Industrial manufacturers hire us for one or several reasons:
✔️ They’ve spent years honing internal processes and building a team; now they’re ready for marketing.
✔️ Their website is years out of date; they’ve done research and know they want one built in WordPress.
✔️ They’ve outgrown or want to move from a DIY platform.
✔️ They want a team who understands marketing and manufacturing and can hit the ground running.
We specialize in beautifully designed and custom developed WordPress websites that communicate what makes you unique.
The HIM Difference: Client Focused
We work closely with you to create a flawless website that becomes the foundation for your marketing efforts — and delivers measurable success — for years down the road.
Our methodology, which isn’t for everyone, is based on extensive testing by us for over 10 years. We incorporate what we know works best for manufacturers versus what’s trendy. The result: Clients who see continued business growth — and hire us again for a redesign 7 – 10 years later.
“In 2020, we hired the Huff Industrial Marketing team to redesign our website. The result is AMAZING!! Even better, the new website delivers RFQs every week. This is the second redesign they’ve done for us — the first was in 2014.
Dianna is extremely knowledgeable in the B2B industrial marketing realm, and has helped us improve the marketing strategy of our small manufacturing company. I highly recommend Huff Industrial Marketing for any website or marketing needs you may have.”
Matt Kays, VP of Business Development, Kays Engineering
The Custom Build Website Package
All work is completed in-house.
Discovery
- Collect information about your business and industry
- Facility tour and/or interviews with key personnel, including sales team
- Analysis of your branding and messaging across social channels, search, marketing collateral, etc.
- Competitor analysis, including their messaging, branding
Strategy & Messaging
- Project Strategy document based on Discovery phase
- What makes your company different and why
- Target audiences, their challenges and how you solve them
- Lead generation and sales process
- Brand assets and how they’ll be used throughout the website design
Original Copy
- Word doc that includes all the copy for all the pages
- Site map and navigational structure
- Title and meta tags for search
- Calls-to-action / Footer copy
- Open job positions
- RFQ / Contact form / Job Application form
Design & Development
- Custom-designed WordPress theme based on Project Strategy and written content
- Design mockups delivered via Sketch for you to review
- Standards-compliant HTML5/CSS coding; conforms to Google’s stated guidelines
- Clean, flexible, fast-loading and 100% glitch-free code
- WordPress and applicable plugins installed and set-up; Private development server
- Speed testing, optimization, and QA testing
- Style guide with fonts and colors for consistent marketing
Launch
- Redirects
- Configure web host
- Migrating the website to go live and/or moving to a new website host
- Comprehensive User Guide
- Training
- Minor updates within two weeks of launch
- Create Analytics goals
Project Management
- Ensure messaging is communicated through entire build: Design, photos, images, copy, calls-to-action, etc.
- Keep project milestones on schedule
- Provide prompt responses to all questions via video call, phone, or email
- Work with the photographer and attend the photoshoot
- Technical support
- Access to Basecamp, our easy-to-use project management tool where you can see all work being done and communicate with anyone on our team, any time
Optional Add-Ons
Special Features
- Advanced product filters to aid search
- Dealer logins
- E-commerce
- Multi-language
- External integrations
- New or updated logo design
- Photography
Maintenance & Support
- Ongoing website support for nominal annual fee
- WordPress and plugins maintenance
- Site updates
Ongoing Marketing
- Custom Programs
- Content Marketing, PPC, PR
- One-off projects: Business collateral, trade show backwalls, etc.
- Website updates
- Weekly Conversion Reporting
- Complementary Matomo Analytics account