Marketing has undergone rapid and profound change in the last 18 years, and the accelerated rate at which these changes have occurred is mind-boggling, to say the least. The result has been a whole lot of hype, overwhelm, and confusion.
To help you navigate these changes, I draw upon over 20 years of marketing experience — both online and off.
Marketing Strategy and Consulting
I create strategies, in a written format, tailored to your business and goals. Customers tell me they find this strategy work quite helpful as it helps them think things through.
Traditional Marketing Communications
My skill-set includes everything from PR and tradeshows to print ads and email marketing.
Lead Generation and Direct Response
Whether you need help with AdWords landing pages or direct response ads, I help you combine offline and online strategies to ensure they work together and deliver measurable results.
I’ve been doing holistic, results-driven Search Engine Optimization (SEO) since 2001. I keep abreast of Google’s many changes and incorporate them into my work. I’m also a Search Engine Land columnist.
Google Analytics Certified
To properly track and measure all digital campaigns (and as much as possible, offline campaigns as well), I’m Google Analytics Certified.
Google AdWords Certified
To help you get more inquiries from your search advertising efforts, I’ve achieved Google AdWords Partner status and am certified for Search Ads.
I’ve worked both sides of tradeshows — including working at an industry organization that put on boatshows as well as creating the exhibits, signage, etc. (and of course, attending industry shows, too).
My specialty is overseeing complex projects and ensuring they stay on track and on budget.
What I love about working with small manufacturers like you is that you care about your employees and consider them family. As we work together and get to know one another, I become part of your team.
While I know I’ve been hired to get results, and it’s a charge I take quite seriously, I also cherish the relationships I build and value the trust customers place in me.
Thank you for considering me for your marketing project.