I’ve learned over the years the one thing that makes me different is I go the extra mile to get results for you — results meaning INQUIRIES! (For me, it’s the be all and end all.)
Getting results starts with visiting your facility before I start your project. One, I want to meet you and your team. Two, I want to see how you work: I want to see your production process and see your employees at work. And three, I want to ask a ton of questions!
I find these visits so crucial to my work that I take the time to drive to your facility even if you’re a few states away.
In April 2016, for example, I drove to Urethane Innovators in North Carolina and spent two days assisting Al Ferreira, the photographer, and Kurt Moberly, the general manager, with the photoshoot.
It’s time well-spent because it’s during these factory visits that I learn about your company and how you work, your successes and challenges, and your philosophy.
While you talk, I observe everything. I ask lots of questions, handle products, and take a ton of notes. I jot down the ideas that eventually become part of your messaging, website, and marketing strategy.
Heck, I’ll even drop everything and meet you here in my neck of the woods, the way I did with Mary Chairs when she was up from Pennsylvania visiting local colleges with her son. We met at the Bentley College cafeteria for two hours of conversation. Great meeting! I learned all about saw blades, the family business, and the fact Mary and I read many of the same books.
My philosophy to how I approach marketing your business is also pretty simple: I make recommendations based on what I believe will work for you — rather than blindly following what other companies are doing.
If all this sounds good to you, pick up the phone and let’s talk.