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Challenge: One of the benefits of using a pre-built WordPress theme for your manufacturing website is the low cost. However, pre-built themes also come with hidden downsides:

  • Overwhelm — The hundreds of bells-and-whistles seem enticing (and maximize the developer’s sales) but it also means hundreds of controls in the backend, leaving you feeling frustrated and overwhelmed when you want to make changes.
  • Time-suck — The set-up time is much more than you expect. You spend days learning and decision-making to get your content working well with the theme — but still can’t make it look anything like the beautiful demo.
  • Generic — Often, the theme doesn’t work for your business needs and content because it’s been designed for a consumer or generic “B2B” audience. You give up and switch to another theme, feeling frustrated that it didn’t do what you thought it could.
  • Risky — Some themes have poorly-written, bloated, and vulnerable code, leaving your business at risk of being hacked.
  • Limited support — The theme support may also be lacking, leaving you stranded when things break.

You need a theme that’s been designed for your manufacturing business and your technical audience.

Solution: The Huff Industrial Marketing Off-the-Shelf website package

Built for smaller manufacturers wanting a cost-effective alternative to a custom-built website, our Off-the-Shelf website package features a pre-built theme we designed in-house.

We take this theme and customize it using your logo, images, and content — relieving you of all the headaches and time trying to build a new website yourself.

Best of all, you get a solid, good looking basic website that gets you leads.

The Huff Industrial Marketing Off-the-Shelf Website features:

  • Clean, bug-free, bloat-free code that’s responsive and fast loading
  • Navigation and content pages developed for your industrial or technical audience
  • WordPress backend that’s easy to update or customize with your logo, photos, content, etc.
  • RFQ form for improved lead generation
  • Resources section if you choose to add a technical content marketing program

Each Off-the-Shelf Website comes backed by our 25 years of manufacturing and marketing expertise. You won’t find a better or more cost-effective pre-built website package anywhere.

The Off-the-Shelf Website package comes in two options plus add-ons. Choose the one that best suits your company and budget.

INTRODUCTORY OFFER! Get a 10% discount on The Starter or Lead Generator Package! Place your order by January 29, 2021. (Discount not applicable to package add-ons.)

The Starter
$5,000

Design, Content Review, Installation

  • Setting up theme colors and fonts to match your branding
  • Adding your logo, images, content
  • Reviewing existing content, including on-page SEO, and providing a list of recommended changes
  • Creating a basic RFQ form and Calls-to-Action
  • Resources section for adding FAQs or other technical content
  • Adding conversion Goals to Google Analytics
  • Uploading the website to your web host; updating name servers, etc.
  • First year discount to WP Engine if you need a web host
  • User Guide

Note: Any copy changes or other tasks additional

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The Lead Generator
$7,500

Design, Content Rewrite, Installation

  • Setting up theme colors and fonts to match your branding
  • Adding your logo, images, content
  • Rewriting existing content, including on-page SEO, to improve lead generation
  • Creating a basic RFQ form and Calls-to-Action
  • Resources section for adding FAQs or other technical content
  • Adding conversion Goals to Google Analytics
  • Uploading the website to your web host; updating name servers, etc.
  • First year discount to WP Engine if you need a web host
  • User Guide

Note: Other tasks, such as extensive image cropping / uploads, additional

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Package Add-Ons

Maintenance

One year of monthly upgrades of WordPress and plugins to keep your website secure and updated.

$300

Custom Photography

We’ll work with your photographer or ours to create a shot list of photos needed – onsite or in the studio.

Please inquire

Strategic Consulting

We’ll provide expert business development or branding and messaging recommendations.

Please inquire

Technical Content Marketing Program

Build exposure, traffic, and sales-ready leads with our Nurture or Grow programs. Each program features technical content created for your industrial audience.

View Plans

Matt Kays

“The Huff Industrial Marketing team have been great to work with. They helped us with a complete redesign of our website, and have consulted with us on other ongoing marketing projects. Dianna Huff is extremely knowledgeable in the B2B industrial marketing realm, which has proved to be very helpful to improving the marketing strategy of our manufacturing company. She and her team are very responsive and helpful, whether on the phone or via email. I would highly recommend Huff Industrial Marketing for any website or marketing needs you may have.”

— Matt Kays, VP Business Development, Kays Engineering