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Challenge: One of the benefits of using a pre-built WordPress theme for your manufacturing website is the low cost. However, pre-built themes also come with hidden downsides:

  • Overwhelm — The hundreds of bells-and-whistles seem enticing (and maximize the developer’s sales) but it also means hundreds of controls in the backend, leaving you feeling frustrated and overwhelmed when you want to make changes.
  • Time-suck — The set-up time is much more than you expect. You spend days learning and decision-making to get your content working well with the theme — but still can’t make it look anything like the beautiful demo.
  • Generic — Often, the theme doesn’t work for your business needs and content because it’s been designed for a consumer or generic “B2B” audience. You give up and switch to another theme, feeling frustrated that it didn’t do what you thought it could.
  • Risky — Some themes have poorly written, bloated, and vulnerable code, leaving your business at risk of being hacked.
  • Limited support — The theme support may also be lacking, leaving you stranded when things break.

You need a theme that’s been designed for your manufacturing business and your technical audience.

Solution: The Huff Industrial Marketing Off-the-Shelf website package

Built for smaller manufacturers wanting a cost-effective alternative to our Custom Build Websites, our Off-the-Shelf website package features a pre-built theme we designed in-house.

We take this theme and customize it using your logo, images, and content — relieving you of all the headaches and time trying to build a new website yourself.

Best of all, you get a solid, good-looking basic website that gets you leads.

The Off-the-Shelf Website theme includes the pages you need as a manufacturer: Home, FAQ page/s, About section, Services and/or Products, and an RFQ form.

Homepage

FAQ

About

The Huff Industrial Marketing Difference

  • Clean, bug-free, bloat-free code that’s responsive and fast loading
  • Navigation and content pages developed for your industrial or technical audience
  • WordPress backend that’s easy to update or customize with your logo, photos, content, etc.
  • Resources section if you choose to add a technical content marketing program

Each Off-the-Shelf Website comes backed by our 25 years of manufacturing and marketing expertise. You won’t find a better or more cost-effective pre-built website package anywhere.

adam-kodi-carter

“It was a terrific experience working with Dianna and her team at Huff Industrial Marketing as they built us a new website. The entire process was smooth and professional, and we are thrilled with the outcome. I would hire them again!”

— KODI CARTER, FOUNDER/OWNER, PATHMARK INNOVATION, LLC

The Off-the-Shelf Website package comes in two options plus add-ons. Choose the one that best suits your company and budget.

The Starter
$5,000

Design, Content Review, Installation

  • Setting up theme colors and fonts to match your branding
  • Adding your logo, images, content
  • Reviewing existing content, including on-page SEO, and providing a list of recommended changes
  • Creating a basic RFQ form and Calls-to-Action
  • Resources section for adding FAQs or other technical content
  • Adding conversion Goals to Google Analytics
  • Uploading the website to your web host; updating name servers, etc.
  • First year discount to WP Engine if you need a web host
  • User Guide

Note: Any copy changes or other tasks additional

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The Lead Generator
$7,500

Design, Content Revision, Installation

  • Setting up theme colors and fonts to match your branding
  • Adding your logo, images, content
  • Revising/Editing existing content, including on-page SEO, to improve lead generation
  • Creating a basic RFQ form and Calls-to-Action
  • Resources section for adding FAQs or other technical content
  • Adding conversion Goals to Google Analytics
  • Uploading the website to your web host; updating name servers, etc.
  • First year discount to WP Engine if you need a web host
  • User Guide

Note: Other tasks, such as extensive image cropping / uploads, additional

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Package Add-Ons

Maintenance

One year of monthly upgrades of WordPress and plugins to keep your website secure and updated.

$300

Custom Photography

We’ll work with your photographer or ours to create a shot list of photos needed – onsite or in the studio.

Please inquire

Strategic Consulting

We’ll provide expert business development or branding and messaging recommendations.

Please inquire

Technical Content Marketing Program

Build exposure, traffic, and sales-ready leads with our Nurture or Grow programs. Each program features technical content created for your industrial audience.

View Plans