Talk marketing with a human not a chatbot. 🤖 Start here

Pathmark Innovation – Before (Wix)

“We want to grow our business but our website is holding us back. Can you help?”

When a manufacturer tells us this, we look at the website right away. The problem is often due to the website being built on a DIY platform, such as Wix, or a generic, low-cost WordPress theme.

It’s very difficult to tailor these websites to changing business needs — hence, they end up holding you back as you work through how you’ll grow your business.

Other problems associated with DIY and low-cost themes:

  • Generic — The theme doesn’t work for your business needs and content because it’s been designed for a consumer or generic “B2B” audience. It’s missing the crucial pages and features, such as RFQ forms, manufacturers need for marketing and lead generation.
  • Risk to your business — Some themes have poorly written, bloated, and vulnerable code, leaving your website at risk of being hacked.
  • Huge time suck — The hundreds of bells-and-whistles seem enticing (and maximize the developer’s sales) but it also means hundreds of controls in the backend, leaving you feeling frustrated and overwhelmed when you want to make changes.
  • Limited support — The theme support may also be lacking, leaving you stranded when things break. Some developers will even walk away from their themes, which means you end up having to start all over.

Sometimes, the manufacturer simply has no clue the designer or freelancer used a $25 theme — the scam no one is talking about.

Off-the-Shelf Website theme: Designed specifically for manufacturers

To solve the problems associated with DIY platforms and low-cost generic themes, we created our own Off-the-Shelf Website theme.

Designed in-house by us, we take this theme and customize it using your logo, images, and content — relieving you of all the headache and time trying to build a new website yourself or dealing with a freelancer who has limited manufacturing and design expertise.

Homepage

FAQ

About

The Benefits to You

  • All the pages you need to showcase your manufacturing business and drive leads: Home, Services / Products / Capabilities, FAQ page/s, About section, and RFQ form
  • Super clean code with zero bloat or vulnerabilities
  • Expert website design and marketing consulting
  • Full support and service — We are a phone call away

Most important, your Off-the-Shelf Website will prove its value now — and five years from now — while saving you considerable time and money.

The Off-the-Shelf Website package comes in two options plus add-ons. Choose the one that best suits your company and budget.

The Starter
$7,495

Design, Content Review, Installation

  • Setting up theme colors and fonts to match your branding
  • Adding your logo, images, content
  • Reviewing existing content, including on-page SEO, and providing a list of recommended changes
  • Creating a basic RFQ form and Calls-to-Action
  • Resources section for adding FAQs or other technical content
  • Adding conversion Goals to Google Analytics
  • Uploading the website to your web host; updating name servers, etc.
  • First year discount to WP Engine if you need a web host
  • User Guide

Note: Any copy changes or other tasks additional

Contact Now

The Lead Generator
$9,995

Design, Content Revision, Installation

  • Setting up theme colors and fonts to match your branding
  • Adding your logo, images, content
  • Revising/Editing existing content, including on-page SEO, to improve lead generation
  • Creating a basic RFQ form and Calls-to-Action
  • Resources section for adding FAQs or other technical content
  • Adding conversion Goals to Google Analytics
  • Uploading the website to your web host; updating name servers, etc.
  • First year discount to WP Engine if you need a web host
  • User Guide

Note: Other tasks, such as extensive image cropping / uploads, additional

Contact Now

Package Add-Ons

Maintenance

One year of monthly upgrades of WordPress and plugins to keep your website secure and updated.

$300

Custom Photography

We’ll work with your photographer or ours to create a shot list of photos needed – onsite or in the studio.

Please inquire

Strategic Consulting

We’ll provide expert business development or branding and messaging recommendations.

Please inquire

Technical Content Marketing Program

Build exposure, traffic, and sales-ready leads with our Nurture or Grow programs. Each program features technical content created for your industrial audience.

View Plans

adam-kodi-carter

“It was a terrific experience working with Dianna and her team at Huff Industrial Marketing as they built us a new website. The entire process was smooth and professional, and we are thrilled with the outcome. I would hire them again!”

— KODI CARTER, FOUNDER/OWNER, PATHMARK INNOVATION, LLC

👉 Read the Pathmark Innovation website application note.


FAQs: