I’ve been creating websites for small industrial manufacturers for a while now, and know quite a bit. But instead of telling you right off the bat how I’m going to fix your website, what I do first is come visit you.


I want to get to know you and how you work. I want to see your factory or shop floor and the products you make as well as meet your family and employees. I want to ask lots and lots of questions. I want to hear and see your story . . . because only then can I make recommendations on how best to approach your website redesign.

My expertise is creating a website that combines your industrial manufacturing expertise with the stuff that’s needed today: pictures, words, SEO, and a fluency with the technical back-end.

In other words, I help you build a winning website. One that gets you inquiries — and makes you look good — to your potential customers, suppliers, and anyone else you do business with.

My value is that I save you considerable time and money because I know how to build the kind of website your industrial buyers need. Clients often say to me, “Wow, this process was much easier than I anticipated!” — and that’s because I eliminate the overwhelm and complexity associated with these types of projects. I work very hard to ensure I meet your objectives. (Just read my Testimonials for proof.)

Project Fees

All project fees are quoted based on the project, the complexity, the size of the site, etc. In general, however, project fees typically run between $9,500 and $15,000. This fee is all-inclusive and includes everything (and more) outlined in the “What you Get” section below.

Adding a Designer

If you need a website designer and would like to work with my colleague, Rachel Cunliffe of Cre8d Design, estimate an additional $5,000 or so for a custom-coded, custom-designed, mobile-friendly (responsive) website developed in WordPress.

Rachel and I have worked together for 7 years and have many clients in common. She and I continually improve our process efficiencies; we also work together seamlessly. Each website we create tells your unique story through copy, design, and photos.

If you’d like to see our Getting Started Guide, which explains how we work, please email me to request a copy.

What you get with my Website Overhaul package:

Dianna Huff visiting Titan Abrasives as part of the initial ramp up

Initial Ramp Up

  • I come to your facility or office for a full tour and interviews (if you’re within driving range; otherwise, you can fly me in)
  • Industry research; learning about your products and services
  • Thorough analysis of your existing site; troubleshooting any issues

Industrial Manufacturing Report

Message Development and Strategy

  • Learning your story and what makes your company / products unique
  • Competitive research in order to determine how to position your company
  • Interviews with marketing and sales staff as needed

Custom Web Content

  • Development of a new site map / navigational structure
  • Recommendations for developing additional content that generates inquiries
  • Discovering ways to improve your customer service functions via the website
  • Creating content buyers need for their multiple visits during the research phase
  • Working with Cre8d to incorporating any special functionality
  • All new content created from scratch and/or repurposing source material

Industrial Manufacturing Google Analytics

SEO / Google Analytics Set Up

  • All content set up for initial SEO: title / description tags; H1 / H2 tags, alt tags, etc. All optimization tactics in line with Google’s stated Webmaster guidelines
  • Set up and/or troubleshooting of Google Analytics, Google Search Console and Google Tag Manager; adding Tag Manager tracking code for Analytics, AdWords, etc.; Accessing Analytics Goals, etc. for future KPI tracking and analysis
  • Troubleshooting any back end issues that may impact SEO

Al Ferreira

Project Management

  • Working with Cre8d on wireframes or mockups; delivering feedback
  • Consultation on any backend issues (web hosting, analytics, domain issues)
  • Working with the photographer to develop the photoshoot list; I’ll also be on-site the day of the shoot lending a hand and my feedback

Industrial Manufacturing Mobile Testing

Final Proof and Testing

  • Ensuring all links work
  • Testing site on mobile devices