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Paid Search

We get results for smaller manufacturers. Small ad spend? Niche market? Custom capabilities and complex services? No problem.

We work one-on-one with you to learn your business, products, and services. Using your industry insight and our data science, you get a customized paid search plan. We take care of everything and actively manage your account – no set and forget!

The result is high-quality leads you can track – email, phone calls, and RFQ form submissions – to help ensure they become sales.

Our clients average 8-10 sales ready leads per month from search ads, at an average cost of about $200 per lead. Cost per lead is calculated as ad spend + program fee, or about $2,500 per month in total.

Our process: We work with clients to help close the loop on sales by providing weekly conversion reports that show were each lead came from. With these reports, you’re able to match the conversion to the inquiry — and track each one through sale win/loss. With this close tracking, our clients have proven that PPC is a worthwhile investment of time and money.

What your plan includes:

Paid Search
Custom plans starting at $1,795 per month

  • Paid search strategy tie-in with marketing strategy and goals
  • Set up new campaigns or troubleshooting existing ones
  • Tracking code installed for conversion tracking
  • Analytics Goals configured to accurately measure Paid and Organic conversions
  • All campaigns actively managed, including twice weekly check-ins for ad spend, bids, clicks, and conversions
  • Daily monitoring and updating of new campaigns
  • Testing ad concepts and extensions
  • Integration of RFQ form with CRM
  • Google Ads and Microsoft Ads network
  • Weekly conversion reports
  • Monthly campaign reports
  • 6-month initial commitment; yearly commitment thereafter

Fee doesn’t include monthly ad spend and one-time account set up fee.

Contact us


Mike Dolan

“Dianna and the team at Huff Industrial Marketing have been great to work with and are a critical and valuable part of our sales and marketing team. Dianna delivered a plan that focused on website content improvement, SEO analysis, and a greater focus on the use of Google Ads. Her team executed the plan, clearly identified key deliverables, and communicated in a timely manner. We’ve run various campaigns focusing on product families and seen a marked improvement in the frequency and quality of our leads. I would recommend Huff Industrial Marketing to any company that requires and desires a creative and goal deliverable focused marketing partner!”

— Mike Dolan, VP of Sales & Business Development, Urethane Innovators