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For industrial manufacturers, getting results from Google Ads can be challenging — especially if you’re selling a custom capability or service to other manufacturers within a niche market.

Most agencies won’t take on the accounts associated with smaller manufacturers. Why? Because it’s incredibly difficult to get results with smaller ad spends.

However, we gladly took on this challenge — and solved it. (We’ll provide references to current clients. Just ask.)

To ensure you get results you can take to the bank, we work closely with you to create a customized program that we then tweak based on the data and your insightful feedback.

The result is high-quality leads you can track — email, phone calls, and form submissions — to ensure they become sales over time.

Some of the services we’ve provided through Google Ads include:

  • Lead generation for specialized services and custom products
  • Selling products through Google Shopping and e-commerce
  • Spanish ad campaigns targeting a specific geographic location
  • Recruiting workers

We can also tie your Ads program to an SEO-driven content marketing program. See our Ongoing Marketing Programs page.

The Google Ads service includes:

  • Tying in your Ads strategy with your overall marketing strategy and goals
  • Setting up your campaigns or troubleshooting existing campaigns
  • Correctly configuring Analytics Goals in order to accurately measure conversions across Paid and Organic
  • Creating landing pages for Ad Groups that improve Quality Score and get you leads
  • Monitoring daily ad spend, clicks, and conversions (versus setting your account to automatic and then forgetting about it)
  • Testing ad concepts and ad extensions
  • Adding tracking code as needed to track email clicks, form and dynamic call tracking conversions, and remarketing
  • Helping you determine ROI for the campaigns