Issue #39: Volvo Penta adds the human touch in marketing their power generators.

Manufacturing Marketing is the first magazine dedicated to helping small industrial manufacturers grow their businesses through marketing.

It’s also a magazine long overdue. Why? Because much of the marketing advice out there is often repurposed from consumer and “big brand” marketing gurus, using language that’s difficult to understand and tactics that aren’t easy to replicate — unless you’re a marketer.

Our mission with Manufacturing Marketing is to be different. We provide relevant news and fresh, expert insight you won’t find anywhere else.

— Dianna Huff, Editor and Rachel Cunliffe, Designer

In this issue:

  • Volvo Penta Goes for Emotional Appeal in Heartfelt “Made to Move You” Video
  • Search Community Calls out WSJ Reporting; Google Also Disrupting Niche Industries
  • QOTW: “What are “no follow” links and should we be using them?”

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