Websites: Page 2 of 3
-
What is a Mega Menu and When Should It be Used?
For manufacturers, a mega menu helps save space on the top nav while allowing users to see an entire product line at a glance.
-
A Poor Website Experience Negatively Impacts Lead Generation
Old content, low-quality images, and a poor mobile experience say volumes about your business – and not in a good way.
-
The Pros and Cons of Website Builder Plugins
Why we don't use WordPress website builder plugins: lack of developer support and bloated buggy code are two of many issues we see.
-
Is “Dark Mode” Good for Manufacturing Websites? Hint: No.
If you want visitors to your manufacturing website to easily read and understand your message and offerings, avoid dark themes. Here's why.
-
The Website Scam No One Talks About: $25 WordPress Themes
Are you a manufacturer with a website that isn't delivering what was promised? The problem could be the $25 WordPress theme.
-
7 Things Needed for a Lead Gen Program to Consistently Deliver ROI
For consistent ROI successful lead generation incorporates many functions of your business. Here are 7 things to consider.
-
Set Customer Expectations at the Start: Improve Your RFQ Form
A few Do’s and Don’ts for improving how users experience your RFQ forms. A smoother user experience means more form submissions over time.
-
A Solid Manufacturing Brand is the Foundation for Lead Generation
A brand is much more than a company’s logo or tagline.
-
Moving Processes Online: Five Practical Examples
COVID meant many changes to business, and manufacturers weren't immune. Learn five practical examples for moving processes online.
-
High Quality Website Images Build Trust and Authority in Your Company / Brand
Google recommends using original images. Why? Because they help communicate what Google calls E-A-T: Expertise, Authority and Trust.
-
What Google Search Design Changes Mean for Small Manufacturers
Google rolled out its redesigned search engine results page (SERP). The redesign mimics the mobile SERP.
-
Should We Use YouTube or Vimeo?
If your company is using videos on its website, it’s preferable to host them using a video provider that can serve up an optimized video in a multitude of formats and handle video streaming and traffic load.
-
Google E-A-T: What It Means for Manufacturers
It’s imperative to view your site from the Quality Raters Guidelines perspective – especially with regard to E-A-T or Expertise, Authority, and Trust.
-
What is meant by “Ongoing SEO”?
Everything an SEO company does for you should be measured against your specific website and marketing goals.
-
What Does Parallax Mean in Web Design?
Parallax scrolling is a visual effect used by designers to add the illusion of depth. However, it has drawbacks.
-
Google Page Speed Scores – Do They Really Matter?
Site speed is an important element of usability for your visitors and search engine optimization.
-
Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading
A few of the items good designers take into consideration when optimizing website text for ease of reading.
-
Rotating vs. Static Images: Addressing Multiple Customer Types on the Home Page
When it comes to home page design and addressing multiple customer types, things can sometimes get a little tricky.
-
Communicating Your Manufacturing Story: Why Photos Need Captions
High quality product photos with captions tell your story and showcase your capabilities to engineers.
-
Seven Problems Small Manufacturers Face with Outdated Websites
Let’s face it: you can’t grow through marketing if your website sucks. Some of the common problems we see with manufacturing websites.