With pre-built website themes or DIY sites, small changes can sometimes be quite difficult as they often require time-consuming under-the-hood coding expertise (if they can be made at all).
Because we use WordPress and do everything custom, making small changes to a website is super easy.
For example, we’re redesigning the HIM website. I already have my Keep It Made USA blog, which Rachel Cunliffe created for me a year ago. (I still love it. 😍 “Don’t change anything!” I told her.)
But, I also have a ton of marketing articles for manufacturers about websites, SEO, trade shows, etc. — stuff that doesn’t fit on my blog. Basically, I have two distinct audiences.
I didn’t want to delete the material but I also didn’t want to confuse blog readers with it.
The answer: Create a separate Resources section using the “Articles” function in WordPress (different from the Posts function). Once I made this decision, Rachel then designed the page for the new website in progress.
Now I can keep writing my Made in USA posts, while providing marketing insight, without confusing my blog readers. I also love how she added topic buttons across the top to help readers find the information they’re interested in.
One benefit of having your manufacturing website custom built by Huff Industrial Marketing is you’re not constrained by a DIY platform and its limitations.
If you’re not getting the results you want from your manufacturing website, and you want to increase your sales revenue over time, call 603-382-8093 or email to schedule a time to talk.