With pre-built website themes or DIY sites, small changes can sometimes be quite difficult as they often require time-consuming under-the-hood coding expertise (if they can be made at all).
Because we use WordPress and do everything custom, making small changes to a website is super easy.
For example, we’re redesigning the HIM website. I already have my Keep It Made USA blog, which Rachel Cunliffe created for me a year ago. (I still love it. 😍 “Don’t change anything!” I told her.)
But, I also have a ton of marketing articles for manufacturers about websites, SEO, trade shows, etc. — stuff that doesn’t fit on my blog. Basically, I have two distinct audiences.
I didn’t want to delete the material but I also didn’t want to confuse blog readers with it.
The answer: Create a separate Resources section using the “Articles” function in WordPress (different from the Posts function). Once I made this decision, Rachel then designed the page for the new website in progress.
Now I can keep writing my Made in USA posts, while providing marketing insight, without confusing my blog readers. I also love how she added topic buttons across the top to help readers find the information they’re interested in.
Win-win-win.
One benefit of having your manufacturing website custom built by Huff Industrial Marketing is you’re not constrained by a DIY platform and its limitations.
If you’re not getting the results you want from your manufacturing website, and you want to increase your sales revenue over time, call 603-382-8093 or email to schedule a time to talk.
