Websites: Page 2 of 2
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Set Customer Expectations at the Start: Improve Your RFQ Form
A few Do’s and Don’ts for improving how users experience your RFQ forms. A smoother user experience means more form submissions over time.
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A Solid Manufacturing Brand is the Foundation for Lead Generation
A brand is much more than a company’s logo or tagline.
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Moving Processes Online: Five Practical Examples
COVID meant many changes to business, and manufacturers weren't immune. Learn five practical examples for moving processes online.
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High Quality Website Images Build Trust and Authority in Your Company / Brand
Google recommends using original images. Why? Because they help communicate what Google calls E-A-T: Expertise, Authority and Trust.
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What Google Search Design Changes Mean for Small Manufacturers
Google rolled out its redesigned search engine results page (SERP). The redesign mimics the mobile SERP.
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Should We Use YouTube or Vimeo?
If your company is using videos on its website, it’s preferable to host them using a video provider that can serve up an optimized video in a multitude of formats and handle video streaming and traffic load.
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Google E-A-T: What It Means for Manufacturers
It’s imperative to view your site from the Quality Raters Guidelines perspective – especially with regard to E-A-T or Expertise, Authority, and Trust.
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What is meant by “Ongoing SEO”?
Everything an SEO company does for you should be measured against your specific website and marketing goals.
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What Does Parallax Mean in Web Design?
Parallax scrolling is a visual effect used by designers to add the illusion of depth. However, it has drawbacks.
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Google Page Speed Scores – Do They Really Matter?
Site speed is an important element of usability for your visitors and search engine optimization.
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Don’t Tire Buyers Out: Optimizing Manufacturing Website Text for Ease-of-Reading
A few of the items good designers take into consideration when optimizing website text for ease of reading.
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Rotating vs. Static Images: Addressing Multiple Customer Types on the Home Page
When it comes to home page design and addressing multiple customer types, things can sometimes get a little tricky.
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Communicating Your Manufacturing Story: Why Photos Need Captions
High quality product photos with captions tell your story and showcase your capabilities to engineers.
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Seven Problems Small Manufacturers Face with Outdated Websites
Let’s face it: you can’t grow through marketing if your website sucks. Some of the common problems we see with manufacturing websites.
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How a Strategically Designed Website Can Make People’s Jobs Easier
A well-designed, well-thought out website is a business asset. It can help small manufacturers increase sales as well improve productivity.
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Available Now: The 2015 B2B Web Usability Report
Usability Report by Dianna Huff, Derek Edmond and Casie Gillette. 24 key takeaways.
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Manufacturers Must Create Websites with Millennials in Mind
Manufacturers' websites need to be easy for people to use - especially for applying for jobs.
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Building a Website from the Ground Up
Building a custom website, rather than using a pre-built theme, has many advantages, namely, you can build to meet your business objectives.
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7 Tips for Creating a Home Page that Establishes Trust
You have just seconds to establish trust with your prospects when they visit your home page. Here's how to do it.
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Survey Says: Testimonials Give B2B Vendors Credibility
Data from the 2014 B2B Website Usability Survey conducted by Dianna Huff and KoMarketing Associates.