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The Google Analytics Flatline of Death — Totally Unnecessary!
Many companies don't look at their Google Analytics data. I get it. But if you're not viewing GA, you could have the Flatline of Death.
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Which is better for Manufacturers: SEO or Paid Search?
While Paid search is easier for smaller manufacturers to manage, Organic search drives 50% of website traffic, long-term benefits, and leads.
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Should We Advertise on the Microsoft Network?
You may have wondered if you should be running ads on the Microsoft Network. We tested it for you. In this piece we share the pros and cons.
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How Can We Reduce Our Google Ads Spend?
Three factors that can lead to increased spend: Wrong keyword match; not keeping up with negative keywords; and handing over control to an outsider.
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Why We Don’t Like or Use Automated SEO Reports (and Why You Shouldn’t Either)
Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.
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How to Stay Clear of Costly SEO Marketing Pitches
With manufacturing now the hot industry, agencies are putting the hard sell on smaller manufacturers to purchase costly SEO programs.
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Google Further Refines What Makes for Great Content
Content marketing Do's and Dont's for industrial manufacturers, and why your website must communicate E-A-T.
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Mobile Search and Its Impact on Manufacturers’ Search Marketing
For industrial manufacturers, Google Organic and Paid desktop search, not mobile, continue to be the main driver of traffic and conversions.
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Should Companies Have to Pay to be First in Google?
An op-ed piece on whether companies should receive top listings in Google based on their brand name and what it means for manufacturers.
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Manufacturers: Three Ways to Improve Google Image Search Results
Learn three easy ways you can enhance image search results for your industrial / manufacturing website / SEO program.
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The Day that Google Died
Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?