Organic and Paid Search Tips for Industrial Manufacturers

4.5.2023

The Google Analytics Flatline of Death — Totally Unnecessary!

Many companies don't look at their Google Analytics data. I get it. But if you're not viewing GA, you could have the Flatline of Death.

11.20.2020

While Paid search is easier for smaller manufacturers to manage, Organic search drives 50% of website traffic, long-term benefits, and leads.

10.15.2020

You may have wondered if you should be running ads on the Microsoft Network. We tested it for you. In this piece we share the pros and cons.

3.13.2020

Three factors that can lead to increased spend: Wrong keyword match; not keeping up with negative keywords; and handing over control to an outsider.

12.16.2019

Automated SEO reports look good -- all those green "pass" checkmarks! -- but they don't tell if your SEO program or website is a total FAIL.

12.1.2019

With manufacturing now the hot industry, agencies are putting the hard sell on smaller manufacturers to purchase costly SEO programs.

10.1.2019

Content marketing Do's and Dont's for industrial manufacturers, and why your website must communicate E-A-T.

9.19.2019

For industrial manufacturers, Google Organic and Paid desktop search, not mobile, continue to be the main driver of traffic and conversions.

9.5.2019

An op-ed piece on whether companies should receive top listings in Google based on their brand name and what it means for manufacturers.

7.10.2017

Learn three easy ways you can enhance image search results for your industrial / manufacturing website / SEO program.

2.5.2014

Have we marketers come to rely too much on Google? Do we have an "entitlement" mentality or are we lazy marketers?